Expert Tips

Your Brain on Marketing

Tis the season for advertising that tugs on our heartstrings.  I’ll admit – I’m the first to get weepy over a great commercial.  This holiday…

brand-strategy

Ready. Set. Strategize.

Right after the wooziness of Thanksgiving wears off, the realization that the end of the year is near kicks in. For us marketers, this…

3 Culinary Inspired Beauty Trends

Mango and White Ginger. Sprouted Mineral Greens. Sea Cucumber. What reads like a farm-to-table restaurant menu is actually a roster of latest and greatest…

snail skincare from Korea

Snailed It- Slugs in Skincare

Skincare is such an exciting product category, as there is near constant innovation (see another hot trend here). As long as consumers are combating…

Licensing Expo- A Recap

Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States…