Love. Lust. Liberator.
Over and over we hear the phrase “sex sells”. It’s certainly one of the tools in a marketers toolbox, whether overt or flirtatious, it always proves provocative. But how about actually marketing adult toys, that’s got to be pretty in your face, right? Wrong. Liberator is branding sex in a whole different way, for a […]
Hawaii Travel- An Insider’s Experience
Hawai’i has always been a special place for me, magical even. I, like many other visitors from around the globe, have flocked to the 50th U.S. state for leisure, family weddings and to honeymoon. Hawaii travel is unlike any other vacation, tropical or otherwise. And that’s exactly how the Hawai’i likes it. For those of us […]
Hollywood Bowl’s Marketing Magic
Every year, around this time, you can find me pouring over the Hollywood Bowl events schedule to plan my summer’s entertainment. It’s a bit of an obsession, really, and I look forward to each Bowl season with enthusiasm. The warm nights, bottles of rosé and sense of community we rarely unearth here in Los Angeles, are all […]
The Lowdown- Micellar Water
Micellar water is one of the hottest new discoveries being buzzed about in magazines, on beauty blogs and by good ol’ fashioned word of mouth. Pronounced in French “me-sellaire”, this hydrating water-based product combines nano-sized, single-layer oil micelles (think microscopic bubbles) with soft water to offer an ultra effective make-up remover and skin cleanser that […]
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key to success is identifying a market niche and growing it organically in ways that stay true to the core brand. Holding true to a unique point of view is essential no […]
Commodity Fragrances- Behind the Brand
We discovered Commodity fragrances via an article in Fast Company in early 2014, then experienced the brand’s Fitting Kit, and have had a high school-like crush on the scents ever since. And what’s not to love? Simply beautiful packaging, sophisticated fragrances and a fresh approach to marketing. After a late 2014 relaunch by two London based entrepreneurs, Konstantin Glasmacher and Ash […]
Coachella Marketing Tips That Work
It’s hard to ignore- festival season is here! Kicked off with gusto by the mother ship, Coachella. It may not have been the first, but it may be the fiercest music festival out there, followed by Stagecoach, Rock in Rio, Bonnaroo, Lollapalooza and Outside Lands later this summer. The opportunities for Coachella marketing and brand activations […]
Record Store Day- The Interview
Records can change your life forever. The right song, the right band, can make you feel part of something much bigger and more powerful than yourself. Music has done that for me, and likely you, our reader. It’s that sense of community that inspired the founders of Record Store Day to connect and celebrate the […]
Happiness Ambassador
I cannot remember a time when I haven’t loved Hello Kitty. The Sanrio store, with all its plastic bubblegum goodness, was my mecca as a little girl. On the special occasion that I was taken by my parents, I would spin around the store over and over trying to pick out just the right thing […]
Creativity, Coolhaus Style
Coolhaus, the seven-year-old sweet treats brand founded by friends and uber-smart ladies Natasha Case and Freya Estreller, is known for its adventurous flavors. Fried Chicken and Waffles, Avocado Sriracha and (my favorite) Fig & Mascarpone, are staples on their inventive menu. These crazy creative ice cream flavors, coupled with ooey gooey, oh-so-delicious cookies, make for […]