A Cutting Edge Concept- Barbershops & Booze
A cutting edge cut and single malt scotch have not always been comfortable bedfellows, until now. Barbershop/bar hybrids are on the rise across the U.S., praised for their quirky brand of cool that delivers far beyond convenience. And we’re not talking about barbershops that serve complimentary beer or wine while you wait; these are full […]
Ruby Mint
Hot trends come in and out like the waves of the Pacific- catch a quick glimpse before the tide rolls back and another buzzed about brand takes its place. But epic design, the unassuming kind that takes something familiar and gives it a special twist, endures. For a very long time, beach gear and great […]
Dew Tour
The Dew Tour brand refuses to fit in a box. Each year since it’s inception, the festival has grown and evolved far beyond skate into so much more. Now eleven years in, the Dew Tour has incorporated art, fashion, music and film into a portfolio that blends mass appeal with edgy discoveries. The 2015 Dew […]
H&H Nail Jewelry
Fueled by the explosive global growth of the nail category, nail art became ubiquitous in 2012 and 2013. E!’s ManiCam debut, the introduction of nail art subscription services and hype around the 2014 launch of Oxygen’s Nailed It! reality show transformed nails into a new form of self-expression for the masses. But what stood out above all the rest were […]
Sunset Skateboards
Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted the first skateboards in the 1950’s out of a desire to “surf” on concrete. Clay wheels affixed to wood boards, these first skateboards were often homemade and highly dangerous, and in the 1960’s, support of the sport started to wane. In […]
3 New Ways to Detox the Body and Soul
With summer in full swing, many of us are taking a much-needed break to rejuvenate and recharge. But for most of us, that vacation relaxation is gone the moment we step back into our crazy daily routines. That should come as no surprise considering that our bodies are being exposed to stressors on multiple fronts. […]
Foo Fighters’ Learn to Fly
Full disclaimer, this blogger is biased. My love for the Foo Fighters is far reaching, inclusive of albums, concerts and Foo Fighters Christmas logo wear. Recently, though, a group of Foos super fans in Italy put my fanaticism to shame. The group, known on You Yube as the Rockin’ 1,000 assembled in Cesena, Italy with their […]
The Neon Museum, Las Vegas
Signs are ubiquitous, an essential piece of branding for businesses around the globe. We’ve been told not to judge a book by it’s cover, but it’s not that simple. Signs and logos express a brand’s personality and, when done right, give a picture of a specific industry, product, or showcase an experience. So what does a […]
Brand Whats???
Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a long time in the making. About 15 years ago (can I pretend we too were 15?) a group of four girls bonded over good music, a love for beauty and their brand manager titles. We worked long hours, took long lunches and […]
Indie Beauty Success Story- By Rosie Jane
A friend’s recommendation is, by far, the most compelling motivator driving a new product or brand discovery for any consumer. Present company included. So, when talk at a recent lunch with a friend turned to her favorite indie beauty brand, I was all ears. By Rosie Jane is alluring for so many reasons, not the […]