Marketing

sunset skateboards-branding

Sunset Skateboards

Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted the first skateboards in the 1950’s out of a desire…

The Neon Museum

Signs are ubiquitous, an essential piece of branding for businesses around the globe. We’ve been told not to judge a book by it’s cover,…

marketing blog

Brand Whats???

Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a long time in the making. About 15 years ago (can…

fabletics by kate hudson

Don Ressler of Fabletics

It’s official, yoga pants are taking over the world. Fueled by the booming health and wellness industry, analysts have projected that the U.S. athletic…

dry product trend

Exploring the DRY trend

I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping…

Penelope Candles

Sales of candles have skyrocketed, in the past decade, to become an over $2 billion industry here in the United States. They’re sold everywhere-…