Marketing

nail jewelry

H&H Nail Jewelry

Fueled by the explosive global growth of the nail category, nail art became ubiquitous in 2012 and 2013. E!’s ManiCam debut, the introduction of nail art…

sunset skateboards-branding

Sunset Skateboards

Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted the first skateboards in the 1950’s out of a desire…

marketing blog

Brand Whats???

Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a long time in the making. About 15 years ago (can…

fabletics by kate hudson

Don Ressler of Fabletics

It’s official, yoga pants are taking over the world. Fueled by the booming health and wellness industry, analysts have projected that the U.S. athletic…

dry product trend

Exploring the DRY trend

I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping…