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H&H Nail Jewelry

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Fueled by the explosive global growth of the nail category, nail art became ubiquitous in 2012 and 2013. E!’s ManiCam debut, the introduction of nail art subscription services and hype around the 2014 launch of Oxygen’s Nailed It! reality show transformed nails into a new form of self-expression for the masses. But what stood out above all the rest were […]

Sunset Skateboards

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Highly competitive with a gift for fluid motion, it’s no surprise that surfers crafted the first skateboards in the 1950’s out of a desire to “surf” on concrete. Clay wheels affixed to wood boards, these first skateboards were often homemade and highly dangerous, and in the 1960’s, support of the sport started to wane. In […]

3 New Ways to Detox the Body and Soul

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With summer in full swing, many of us are taking a much-needed break to rejuvenate and recharge. But for most of us, that vacation relaxation is gone the moment we step back into our crazy daily routines. That should come as no surprise considering that our bodies are being exposed to stressors on multiple fronts. […]

Foo Fighters’ Learn to Fly

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Full disclaimer, this blogger is biased. My love for the Foo Fighters is far reaching, inclusive of albums, concerts and Foo Fighters Christmas logo wear. Recently, though, a group of Foos super fans in Italy put my fanaticism to shame. The group, known on You Yube as the Rockin’ 1,000 assembled in Cesena, Italy with their […]

The Neon Museum, Las Vegas

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Signs are ubiquitous, an essential piece of branding for businesses around the globe. We’ve been told not to judge a book by it’s cover, but it’s not that simple. Signs and logos express a brand’s personality and, when done right, give a picture of a specific industry, product, or showcase an experience. So what does a […]

Brand Whats???

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Brandettes, this adventurous collaboration between my partner, Christina Marcaccini, and I has been a long time in the making. About 15 years ago (can I pretend we too were 15?) a group of four girls bonded over good music, a love for beauty and their brand manager titles. We worked long hours, took long lunches and […]

Indie Beauty Success Story- By Rosie Jane

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A friend’s recommendation is, by far, the most compelling motivator driving a new product or brand discovery for any consumer. Present company included. So, when talk at a recent lunch with a friend turned to her favorite indie beauty brand, I was all ears. By Rosie Jane is alluring for so many reasons, not the […]

Meet Normal- A New Way to Feel the Beat

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The global market for headphones has skyrocketed in the last ten years to reach $9.9 billion- there was a 16% jump at retail in 2014 alone. Surprised? I’m quite positive the answer is no. We see headphones EVERYWHERE these days, literally. At the gym, at Starbucks, while we’re commuting and certainly while traveling. With the […]

Don Ressler of Fabletics

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It’s official, yoga pants are taking over the world. Fueled by the booming health and wellness industry, analysts have projected that the U.S. athletic apparel market will rise by nearly 50 percent to more than $100 billion by 2020. These numbers reflect the fact that athleisure is now way beyond a clothing trend, it’s a […]

Exploring the DRY trend

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I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping up on products as diverse as hair care to hors d’oeuvres, descriptors help us glean information as well as bring a little romance. Personally, I think it may have gotten out […]