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Nikola Cline

Nikola Cline

An award-winning marketing exec with 20+ years in brand strategy, product development & influencer marketing for Paul Mitchell, P&G, Sebastian and others. Nikola has created over 200+ products, innovative brand partnerships and led the creation of the #1 hotel amenity program, worldwide. Nikola lives in Los Angeles with her husband, son and an ever-growing collection of colorful sneakers.

sparkling water market
AdventuresFebruary 9, 2017<April 18, 2017

Fast-Growing & Fizzy- Inside the Sparkling Water Craze

Everyone knows, high-fructose corn syrup-laden soda is bad for them. It’s brutal on dental work, a major cause of obesity and, in general, a health…

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bandaloop innovative dance
InterviewsFebruary 7, 2017<March 15, 2017

Look Up w/Bandaloop- Vertical Dance Pioneers

When floors, ceilings, walls and tradition were limiting, they looked up. Meet Bandaloop, a visionary company of artists that have pioneered vertical dance in the…

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ways to simplify life wine wine delivery
Brands We LoveJanuary 17, 2017<February 16, 2017

A Start To Simplifying Life- 3 Favorite Brands

With a hefty list of personal goals and overblown resolutions, many of us are seeking ways to up our wellness game for 2017. It is…

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national parks centennial art
InterviewsJanuary 12, 2017<April 4, 2017

Type Hike- Our 59 Parks and the Designers Who Love Them

The United States has 59 protected areas known as national parks- over 84 million of the most awe-inspiring acres one would ever hope to…

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feasting at home soup
InterviewsDecember 15, 2016<April 4, 2017

The Food & Photography Behind Feasting At Home

One visit to Sylvia Fountaine’s luscious food blog, Feasting at Home, and I was hooked. Originally interested in her probiotic water kefir recipe, I…

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thinx period panties black
Brands We LoveDecember 7, 2016<March 17, 2017

Thinx Period Panties- Transforming a Taboo Topic

Most women have a hate/hate relationship with their periods, and who can blame them. Each month’s cycle is, for many, a painful and often…

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probiotic products
AdventuresNovember 28, 2016<April 4, 2017

Why Probiotics Are Popping Up Everywhere

Probiotic products are popping up everywhere- natural foods stores, farmers markets, speciality grocers and, yes, at the beauty retailer (more on that later). If you’re…

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the invisible chef
InterviewsNovember 17, 2016<April 4, 2017

Developing Delicious- Inside the Box @ The Invisible Chef

The Invisible Chef is a captivating brand, one that is far bigger than just sugar and flour, in fact. Sure, it’s tempting to be distracted…

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steve aoki rock 'n' roll style
Brands We LoveNovember 15, 2016<April 4, 2017

3 Favorite Rock ‘n’ Roll Style Brands: November

This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now,…

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emotional branding
Expert TipsNovember 9, 2016<November 28, 2016

Intro to Emotional Branding- Great Brands Feel vs. Think

Emotional branding is real, ever-present and the most poignant way to connect with any audience. I believe that with my whole heart. Brands that…

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Brandettes

We're an LA-based full-service CPG marketing firm focused on beauty, lifestyle, food and cannabis brands of all sizes. Ready for fresh ideas? You've come to the right place.

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