Packaging Design

Packaging your products in a brilliant design is your brand’s first impression to your consumer. It is a great way to capture your consumers’ attention and wow them from the start. Your product presentation creates an experience and overtime this can build value and trust that consumers will not forget.

Whether it is a new concept, a modification to a current package or an aesthetic update, Brandettes team of experts can help bring your vision to life. As a packaging design agency, we love all the fun details that go into creating and designing a functional yet beautiful package design.

Related Design Case Studies

Korean Packaged Foods + Sauces

Korean Sauces Get a Pop Culture Twist

CLICS

Game-Changing Color Innovation

Apricot Lane Farms

Scaling the “The Biggest Little Farm”

Leading Hair Care Brand

Complete Pro Hair Care Refresh

LA Fresh

Going All-In on a Gen Z Makeover

DANI Naturals

All-Natural Lifestyle Brand Inspiring Joy

Indigo Salon

The Ultimate California Cool Brand Identity

Apricot Lane Farms Lemonade

Creating A Farm Fresh Beverage Program

Our Services Include

Competitive Research

As a packaging design agency, Brandettes works to understand your goals and the competitive landscape to develop a customized packaging design strategy for your brand.

Primary + Secondary Packaging

Primary and secondary packaging are different in terms of their purpose and presentation. While one design may work for one product this can vary with a different product. We’ll help you source and design packaging specific for your product.

Functionality + Sourcing

Functionality for your product is important and several factors go into the process of identifying the most balanced solution. Brandettes will help you source a packaging design that has style and function.

Graphic Design

Brandettes offers a wide range of graphic design services for your packaging design needs.

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Designing your own packaging can be overwhelming. You want your brand to be perceived well in the marketplace and for your product to grow. Packaging design is one of the most essential components in attracting consumers through the overall presentation. As a packaging design agency, we’ve helped launch a variety of projects, so we understand what it takes to transform an idea into an actual product on the shelf. Brandettes creates strategies that fully integrate with your business goals and brand messaging. We take the time to work with you and your team throughout the process to ensure it’s a pleasant experience.

Established brand ready to evolve?

Brandettes is the ultimate packaging design agency specializing in consumer-packaged goods brands (also known as CPG). Whether you’re a new brand or an established brand we love the challenge in bringing fresh ideas to the table. We will work alongside you and your team to thoughtfully strategize new innovative ideas and goals for your product and packaging design needs. We offer full ideation, process optimization and brand architecture services to further round out a comprehensive program of packaging design agency support.

About Our Process

Research + Strategy

Unique packaging design can be a powerful tool to stand out in the marketplace. Brandettes goal is to thoroughly understand the competitive landscape within your industry to help you develop a standout package design.

Design Direction

The first connection made with a consumer will be made through your packaging. Our talented designers will align your goals and present you with beautiful packaging that will tell your brand story.

Refinement

As a packaging design agency, we will customize and develop unique packaging elements that’s of value and quality. Our goal is to provide you with a packaging design that’s cost effective with style and function.

Delivery

Upon completion of the project, your team will receive all design assets delivered in various file formats.

“40 years leading marketing at multiple global brands - Revlon, Sassoon, Matrix and others. Nikola is head and shoulders above anyone else I have worked with in my career. Her marketing expertise is beyond reproach.”

- Robert Yates, SVP, John Paul Mitchell Systems

What makes great packaging design?

Before a buyer purchases a product, they often judge the product by the packaging design. To stand out on the shelf from a distance you need an attractive eye-catching design. You can achieve this in a few ways. Depending on your product and your target audience, one way you can create a stellar package is by featuring different effects. This can vary, but some examples are incorporating bright colors, embossing, using foils, and utilizing different textures. In addition, it’s also beneficial to have a unique package structure to stand out from the rest. Exclusive elements with an attractive package structure can be visually appealing. It’s also important that your packaging strategy has a high level of functionality and effectiveness. It’s all about finding the right balance between attractiveness, uniqueness, and functionality to create a great packaging design.

As a packaging design agency, Brandettes has experience creating memorable packaging. We can strategize a plan to help you achieve the ultimate package for your brand. We try to stay on top of the trends to bring you solutions that will bring your brand to life. There are a multitude of ways to bring you a highly attractive packaging design. Let our experts guide you through the process.

How does packaging affect the brand experience?

With so many brands in the marketplace it’s more important than ever to have a great packaging design to stand out from the competition. To be honest, packaging for your brand matters. It represents everything a brand stands for. Consumers shop with their eyes first and you need an eye-catching design to speak to your consumer from the shelf. It is the face of your product and your brand. A consumer can simply overlook your product if another product looks more appealing. You want to be able to capture their attention in a glimpse and a great design will draw a consumer to your product.

Let’s talk about secondary packaging and how you can make a difference with the unboxing experience. Have you ever purchased something online and received it in the prettiest box that made you already love the product before even opening it? First impressions raise your expectations for what’s inside. It essentially influences how your customer will perceive your product which in turn gives the ultimate brand experience.

What kind of brand experience do you want your consumers to have? Connect with Brandettes and let’s talk through your goals. As a packaging design agency, we love the challenge, and we love working with brands to create the ultimate brand experience for your consumers.

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Can Brandettes re-fresh my existing packaging?

Brandettes can absolutely re-fresh your existing packaging. We have had a lot of clients who come to our packaging design agency to get a “facelift” on their current package. As times change, we must adapt and change as well, and Brandettes is certainly the right agency to help you with a re-fresh. First, we would love to understand your goals and what you would like to change on your current package. We will also dive into your industry and do a brand audit and some competitive analysis to see how we can have you stand out from your competition. We will strategize and come up with a customized plan to help you make the changes to an elevated and new design.

What should I know about the packaging design process?

An esthetically beautiful package is the most influential element of your product. A great design can influence a purchasing decision, so it’s important to go through a thorough design process to achieve your desired results. At a packaging design agency, such as Brandettes, we start planning a strategy after a consultation to understand your goals. Not all products are the same and not all products need the same type of packaging. It’s important for us to understand your product first so we can research the best strategy for your brand. Our team of experts include amazing designers. You can expect a presentation with design concepts of your packaging which includes die lines, font styles, brand identity, color choices and images. We typically let you review and have edits until it’s refined to your liking. Upon completion of the project, we will deliver all design assets to your team.

Ready to hire your next packaging design agency?

Brandettes offers a complete range of packaging design agency services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a packaging design agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.