Cross-Channel Marketing

When all we’ve heard about lately is the importance of engaging on social media, it’s easy to get singularly focused. The fact is, most brands need to think bigger…much bigger. The importance of omnichannel or cross-channel marketing services cannot be understated.

Your potential customers could be anywhere – and you need to be where they are. Working with a cross channel marketing services agency, like Brandettes, will help you identify the right channels to play in, and work with you to develop compelling campaigns that truly convert.

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Our Services Include

Marketing Strategy

Brandettes will work with you and your marketing needs and channel goals, one size definitely does not fit all

Calendar + Campaigns

Integration is key, we develop a full calendar and execute campaigns that help market your brand, your products, and key promotions

Budgeting

We know that project budgets can be a big task, so Brandettes will ensure your marketing capital is allocated in the right areas.

Project Management

As your cross channel marketing services agency, we’ll oversee your marketing mix and put metrics in place to track and measure

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Are you looking to develop the next great CPG brand? If so, you’ll need cross-channel marketing services that make the most of your marketing budget. With our cross channel marketing services, Brandettes takes into account all of the different ways that customers can interact with your brand. It’s important to consider all channels when developing your marketing plans in order to reach the widest audience possible. The right mix? 

That’s where we come in. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your brand and budget. Not all agencies are equal, Brandettes brings the cross channel marketing services experience and knowledge to drive real results.

Established brand ready to evolve?

There’s no need to be intimidated by the idea of cross-channel marketing services. A good starting point for your strategy is realizing that every channel has its own goals and objectives, so you should create an integrated plan across all channels in order to see success with any campaign or initiative. Brandettes’ cross channel marketing services can help your brand make sense of the marketing mix, and streamline a program that works for you. 

About Our Process

Research + Strategy

Brandettes works to understand your goals and the competitive landscape to develop a customized cross channel marketing services strategy for your brand and target audience

Direction

We will align project goals with a range of strategies to support your digital and in-store marketing efforts

Content Development

We create clever content and help maximize it across channels, aiming for the right messaging for your ideal audience

Tactics + Metrics

Activation is key, but clearly established goals and accountability metrics is essential to any cross channel marketing services program

"Nikola and her group at Brandettes were incredibly valuable in building our marketing and social media. Not only did they provide a plan and brand guidance, but also they helped execute on many of our initiatives. Highly recommended."

- Pete Ricci, CEO, Mantl

What is cross-channel marketing?

Cross channel marketing services synergize multiple promotional methods to ensure that prospects smoothly progress from one stage of the sales funnel to the next. Brandettes believes in cleverly diversifying the marketing mix to drive awareness and conversions. Your target audience isn’t singularly focused, and you shouldn’t be either.

What are the benefits of employing a cross-channel marketing approach?

With our two decades of expertise as CPG marketing agency professionals, we’re hard-pressed to think of an occasion where we didn’t recommend a cross channel marketing services approach for a client. It almost always makes sense. A cross-channel approach allows you to attract and interact with your target audience on their terms but through your own unique brand experience.

The benefits of a cross channel marketing services program are many. For our  agency, a few that come to mind:

  • More engagement with your target audience – The future of marketing is customized messaging, and brands of all sizes are taking notice. With personalized campaigns that target prospects based on what they like or how much time has passed since their last interaction with you–not just ads seen by everyone in one sitting–you can’t help but connect.
  • Greater customer loyalty – Employing cross channel marketing services is a great way for brands to show their customers that they care about meeting those needs. Tailored messaging helps to humanize the brand/company and makes customers feel appreciated, which in turn increases loyalty over time.
  • Helps track specific ROI – A strong agency must track ROI by channel. By employing cross channel marketing services program, marketers can understand the micro metrics that contribute to the success of their marketing campaigns. Our marketing agency can quickly determine conversions for specific cross channel marketing services and activities like email marketing campaigns, opt-in rates for subscriptions and promotional pricing effectiveness.
  • Opportunities for customer service excellence – ross-channel marketing services enables the brand to interact with its customers on several platforms simultaneously. That means a fresh voice, focused follow up and a whole host of other opportunities to service customers in a more elevated fashion. 
  • Promotes innovation – Marketers love to try new strategies and tactics. Employing a cross-channel approach lets your CPG marketing agency experiment and innovate in a specific channel or with a focused campaign without a massive spend.
  • Key learnings for future planning – Learning what works well and what doesn’t is key for any brand marketer.  Cross-channel marketing services allow your brand to quickly gather specific information about customers, behavior, campaigns and promotions in order to create more segmented and relevant offers in the future.
  • Greater profitability – As we’re focused on driving ROI, we get it, resources are finite. Cross channel marketing services helps to focus your brand budget where it performs best.
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How do I know which channels are right for my brand?

A

All platforms are not ideal for every brand. At Brandettes agency, we believe your brand’s target audience should always remain your North Star. The cross channel marketing services you choose have everything to do with the potential or existing customer you are serving. Many potential channels, like social media, have specific channels within them that you need to consider too- like Facebook, Instagram, and TikTok. These aforementioned channels all have very different content and audiences. For example, some brands will benefit from a social media campaign that uses visual platforms like Instagram, while others will be better suited to targeting video-centric, youthful audiences on TikTok.

Target audiences are rarely made up of one single type of customer, so the best option is often to combine a mix of multiple channels to reach a broader selection of potential customers. Our agency often deploys multiple channels at once, which can be a powerful strategy if those cross channel marketing services complement each other.

Mastering channel strategy marketing is all about understanding the changing customer journey.

Our goal is to provide you with cross channel marketing services to drive awareness and sales in the most profitable way possible. The purpose of cross channel marketing services is to support your brand through diversity and a variety of activations. With a brief discovery call Brandettes can have a clear understanding of those goals and the challenges (if any) that you’ve had achieving them. The goal of hiring Brandettes is to help your brand, and your target market, and maximize the opportunities within your marketplace. We will strategize and present a customized cross channel marketing services plan to support your ambitions. You can also expect our team to manage your campaigns from A to Z, so you can focus on managing your business. Once the cross channel marketing services calendar is created, we put together a system for measuring success and schedule regular update calls with your team to discuss, track and monitor all campaigns.

What are the costs associated with a cross channel marketing services approach?

OOur marketing agency is focused on driving profitable results for your brand, always. We’ll work with you to establish a budget for cross channel marketing services campaign activation and share tools to track and monitor the program. We recommend any CPG brand start with marketing spend that’s 10% of your sales goal, then refine or expand based on what you’re trying to achieve. Don’t let this step generate stress- Brandettes will help you with this step and provide budget perimeters that are in context with the goals we establish together.

Ready to hire your next cross channel marketing agency?

Brandettes offers cross channel marketing services to meet all of your brand’s long and short-term goals. Schedule a 30-minute consultation to meet our team, review your objectives, and get started.

Brandettes is an agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.