Strategic Planning

The media buying process is a lot more than just placing ads. It’s an art form that requires knowledge of market trends, creative vision and execution skills to make sure your company gets the best bang for its buck when it comes time to advertise your products or services on any given platform.

Brandettes is your CPG media buying agency with the experts and experience to maximize your strategic media buying and drive meaningful results – but how does a brand get started?

Related Media Buying Case Studies

Apricot Lane Farms

Scaling the “The Biggest Little Farm”

DANI Naturals

All-Natural Lifestyle Brand Inspiring Joy

Our Services Include

Brand Audit

We review your existing media plan and metrics to determine how we can best optimize forward

Strategic Goal Setting

Working with your internal and external stakeholders, we determine the brand’s stretch goals for the performance marketing program

Media Buying Strategy

Determine a cross-channel strategy and trackable metrics that Brandettes, as your CPG media buying agency, will drive towards

Media Placement + Tracking

Place media buys with calendarized data collection, analysis and optimization review sessions to continually track and monitor towards brand goals

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

The D2C channel is crowded, with a host of new brands entering the market on daily basis. Simply put, the competition is fierce for any brand and CPG media buying agency. When you need an effective and cost-efficient media strategy that will help your business stand out in today’s crowded market – it makes sense to work with an experienced CPG media buying agency like Brandettes. We work with our clients one-on-one from the start of planning your digital media strategy, through the execution, setting up accountability and conversion metrics to track and adjust performance as needed.  

Established brand ready to evolve?

As your CPG media buying agency specialists, Brandettes works with you to thoughtfully and strategically evolve your paid media strategy through our unique discovery process. After all, you know your brand and audience best. We’ll work together to outline your ultimate brand goals and establish the right budget and tactics to help you drive true growth.

About Our Process

Research + Strategy

A strong media strategy is everything. Brandettes CPG media buying agency works to understand your goals, the competitive landscape and develop a strategy that fits your budget

Campaign set up

Brandettes manages all aspects of onboarding across multiple channels during the first month of our engagement

Tracking + Metrics

Accountability is key, we set up performance tracking protocols and monitor regularly for conversion, adjusting strategies and tactics as needed.   

“...It’s not just their technical skills that impress me. Brandettes was a joy to work with because of their amazingly positive attitudes and attention to detail. Nikola and team are experienced  and refined marketing mrofessionals with great insight and instincts.

- Leilani Macedo, President, CLICS Hair Color

What is media buying?

Media buying is the process of selecting and placing ads in front your ideal audiences at just about any given moment. There are many different ways that this can be done by your CPG media buying agency, but they all center around one goal: getting people who would love to buy something seen by them right when their attention needs compelling others into action.

The right tactics for any CPG media buying agency to employ depends on the brand, but typically a cross-channel approach is best. Channels can include but not be limited to:

  • SEM + SEO
  • Pay per click or PPC
  • Social media ads for channels such as Facebook, Instagram, Pinterest, TikTok and more
  • Digital display advertising (demographic and behavioral)
  • Television media
  • Outdoor venues such as billboards, bus stops, subway stations and mor
  • Radio and and/or podcast
  • Print
  • Public and media relations
  • Strategic partnerships

 

When looking to convert, including public relations and media-related testimonials in advertising works well and is a clever approach. Creating content, designing social media posts and creating videos is not only suggested, but an essential tactic a CPG media buying agency like Brandettes, employs. Additionally, retargeting ads, geo-fencing, keyword and contextual advertising and landing pages that generate leads for your brand are and important part of the paid media experience and tactics your CPG media buying agency would absolutely recommend. 

As you follow up on leads (with a big thank you to your CPG media buying agency, wink wink) and turn those leads into new customers, media buying and planning can help to keep your brand top of mind. Tactics that deliver value to the customer and educate them on what helps your brand stand out amongst the competition are important. Tactics can include:

  • Warm lead nurturing campaigns
  • Product upsell opportunities
  • Special promotions and seasonal offers
  • Email funnel and nurture campaigns
  • CRM database management

Is there a strategy to media buying?

Employing any marketing tactics without a sound strategy is, in this CPG media buying agency’s playbook, a waste of time and resources. An effective and measurable strategy must be employed to generate positive results. Each brand’s media buying strategy must demonstrate value to the brand and company. It must extend beyond the simple act of buying ad space. Strategizing which channels will have the most impact on the audience while ensuring the advertiser pays the lowest possible costs is the ultimate goal of a good media buying strategy, one that Brandettes employs as your CPG media buying agency of choice. 

The end goal of any strong strategy is to enable the brand  to control (or minimize) the ad spend, and at the same time maximize conversions. In some cases, programmatic advertising may be ideal to employ as it takes all the hassle of negotiating with publishers, and automatically chooses the best ads for a publisher and the best space for advertisers. As your CPG media buying agency of record, Brandettes will plan out the best program to meet your brand’s ultimate set of objectives. 

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What's the difference between media planning and media buying?

Media buying and planning fall into the same category, but they’re two different processes. In media purchasing (or “buying”), our CPG media buying agency team focuses on getting as many impressions from right audience at lowest cost during a campaign. Media planning is the act of planning out that campaign- it’s more strategic. The strategies we employ as your CPG media buying agency could involve a keyword focus, channel focus or seasonal push. Our comprehensive planning phase will bring to light strategic thinking behind campaign that can be distributed through various channels such like TV ads or billboards etc.

CPG media buying agency planners must decide which means will work best to target specific groups.

How does Brandettes onboard a client looking for media buying?

During the onboarding stage, Brandettes CPG media buying agency conducts in-depth research and planning of the advertising strategy- we like to call it an audit. Our digital team will evaluate a wide range of criteria including keywords, target audience, the advertising budget, and the campaign goals in order to select the best channel where to buy ad space.

Ready to hire your next media buying agency?

We offer comprehensive media buying services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.