Keyword Optimization

When it comes to creating a successful brand, keyword optimization should be at the top of your list, especially for consumer packaged goods (CPG) brands. Choosing the right keywords helps to guide brand copy, product copy, content creation, and digital advertising programs.

Keywords draw consumers to your brand based on how they are searching, and the right keywords help convert interest to sales. Additionally, optimizing keywords is important when strategizing, budgeting, and activating your digital advertising program. CPG search engine marketing services can help you identify the best keywords for your business and achieve your desired results.

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Our Services Include

Competitive Research

We research your brand’s competitors to uncover their top-ranking keywords and content strategies

SEO Audit

We uncover keywords you currently rank for (if applicable) and uncover opportunities for optimization

Strategy

Brandettes works with your team to create the right positioning and digital marketing strategies to drive awareness and conversions

Tracking + Monitoring

Performance marketing is always evolving, our CPG search engine marketing services track, monitor and adjust as needed

Copywriting

Brandettes offer full-scale copywriting services to create keyword-optimized content for your marketing verticals

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Narrowing your focus as you prepare for launch is not only important, it’s essential. As a part of our brand positioning program, Brandettes conducts a thorough SEO audit to help inform our positioning work. We review current rankings, keyword opportunities, competitive rankings and more. All work is customized, so we’ll recommend the right audit approach for your brand once we learn more about your specific goals.

Established brand in need of support?

With Brandettes’ CPG search engine marketing services, we’ll work with you to amplify the keyword content strategy with an eye on conversion. Whether you’re looking for full turnkey media buying and SEO services or need the expertise to complement your current team, we’ll collaborate on stretch goals, strategize on the project and get to work on milestones that matter. We offer full-service development and digital marketing services, giving you a one-stop shop for all of your marketing needs.

About Our Process

Research + Strategy

A strong keyword strategy is everything. Brandettes’ CPG search engine marketing services are designed to understand your goals, the competitive landscape and develop a strategy that fits your budget

Activation

Brandettes will help you tackle copywriting, content updates, website edits, and paid media programs to turn your keywords into action

Tracking + Metrics

Accountability is key, we set up performance tracking protocols and monitor regularly for conversion, adjusting keyword strategies and tactics as needed.

"Nikola is smart, resourceful, creative and hard-working, and she had an immediate impact on our business. I was able to discuss the needs of my business and she was able to develop a plan and execute it to achieve the objectives. I would recommend Brandettes in a heartbeat and reuse them as needs arise in the future.."

- David Berglass, CEO, DAVEXLABS

What is keyword optimization and why is it important for your brand's SEO?

Keyword optimization is the process of researching, analyzing, and selecting the best keywords to target for your brand. This helps ensure that your brand appears in relevant search results when consumers are searching for terms related to your products or services. CPG search engine marketing services can help you identify the best keywords for your business.

There are several benefits of using keyword optimization for your brand:

  • Keywords help guide brand copy, product copy and blog posts.
  • The right keywords can draw attention to your brand from potential customers that would not have heard of the brand otherwise.

How do you determine which keywords to target for your brand?

CPG search engine marketing services can help you determine the best keywords for your business. Some factors to consider when selecting keywords include:

  • How relevant the keyword is to your brand
  • The volume of searches for the keyword
  • The level of competition for the keyword
  • The cost per click (CPC) of the keyword

 

Brandettes partners with your brand to conduct a thorough brand audit to identify key opportunities, ideally with a high volume of searches and low competition.

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My brand is new to keyword optimization, where do we start?

If you’re new to keyword optimization, CPG search engine marketing services can help get you started. The first step is to do a brand audit to identify key opportunities, ideally with a high volume of searches and low competition. Once you have a list of potential keywords, you can begin researching the volume of searches and level of competition for each keyword. CPG search engine marketing services can help you research and select the best keywords for your brand.

Don’t miss out on potential customers by not optimizing your brand for relevant keywords. CPG search engine marketing services can help you identify the best keywords for your business and achieve your desired results. Get in touch with Brandettes today to get started!

What are the best practices for optimizing your content around targeted keywords?

CPG search engine marketing services can help you identify the best keywords for your business. Our expert tips:

  • Use keyword research to understand which terms consumers are using to find products or services like yours.
  • Use those keywords throughout your website, in titles, descriptions, blog posts, and product pages.
  • Monitor your website’s search engine rankings to see how your content is performing.
  • Make sure your website is mobile-friendly and loads quickly, as this is a ranking factor for search engines.

 

CPG search engine marketing services can help you optimize your existing content and achieve your desired results.

How does keyword density play into the overall optimization process?

The density of keywords on a page is one factor that search engines use to determine the relevancy of a page for certain searches. CPG search engine marketing services can help you determine the right keyword density for your pages. Generally, it is best to keep your keyword density between 0.75% and three percent. This means that if you have a keyword that you are targeting, it should appear on the page between 0.75% and three percent of the time.

CPG search engine marketing services can help you determine the right keyword density for your website. Brandettes will work with you to ensure that your pages are optimized for the right keywords, helping you attract more relevant traffic to your website.

Keyword density is just one factor that search engines use to determine the relevancy of a page for certain searches. CPG search engine marketing services can help you optimize your pages for the right keywords, helping you attract more relevant traffic to your website.

Don’t miss out on potential customers by not optimizing your website for relevant keywords. CPG search engine marketing services can help you identify the best keywords for your business and achieve your desired results.

By optimizing your website for relevant keywords, you can attract more relevant traffic to your site. CPG search engine marketing services can help you determine the right keyword density for your website and ensure that your pages are optimized for the right keywords.
Keyword density is an important factor in search engine optimization, but it’s not the only factor. CPG search engine marketing services can help you optimize your website for the right keywords, helping you attract more relevant traffic to your site. Contact us today to get started.

How can you track the success of your keyword optimization efforts over time?

You can track the success of your keyword optimization efforts by monitoring your website’s search engine rankings. CPG search engine marketing services can help you monitor your website’s search engine rankings to see how your content is performing. We will work with you to ensure that your pages are optimized for the right keywords, helping you attract more relevant traffic to your website.

CPG search engine marketing services can help you track the success of your keyword optimization efforts over time. Contact us today to get started!

By monitoring your website’s search engine rankings, you can see how your content is performing and make necessary changes to ensure that your pages are optimized for the right keywords. CPG search engine marketing services.

Ready to hire your next digital agency?

We offer complete A-Z digital marketing and SEO services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a product development agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.