Website Design

A great website will not only inform, it serves as a key vehicle for brand experience, engaging, delighting and (hopefully) converting your ideal customer. Without a dynamic, appealing, easy-to-navigate website, potential customers will exit your site without having even seen all you have to offer. That’s where Brandettes comes in. As a CPG web design agency, Brandettes integrates clever brand strategy and tactical programs to align your marketing, creative and technology to make your brand goals a reality. 

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Our Services Include

Competitive Research

Our comprehensive research reviews in and out of market competitors to inform web strategy and potential white space

Keyword Optimization

Optimizing SEO and using the best keywords for your site helps your brand stand out and brings traffic to your website, thus increasing your sales

Graphic Design

Brandettes’ CPG web design agency’s talented team of graphic and web designers use their skills to create beautiful virtual sites and storefronts that perfectly represent your brand 

Copywriting

Defining your unique brand voice is not only important, it's essential. We offer full scale copywriting services for positioning, product highlights, brand ethos and more

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Are you looking to develop the next great consumer packaged goods (CPG) brand? If so, you’ll need a web design strategy that makes the most of your budget. As your dedicated CPG web design agency, Brandettes takes into account all the unique traits that make your company what they are. With that, we form a virtual destination that perfectly represents your brand and catches the eye of any possible consumer or client.

First, we’ll conduct a comprehensive survey of your likes and dislikes. For example, do more minimalist sites tend to catch your eye, or are you a fan of “more is better”? Either way, we’ll marry your input with our expertise to create a site that best matches your vision. With a strong website in place, our CPG web design agency will be on hand to advise, inform and potentially execute your performance marketing objectives.

When the new site is ready for launch, we’ll consider an effective cross-channel approach to match your goals AND your budget. Our team of strategic and tactical experts with more than 20 years of experience will put together a plan that makes the most sense for your objectives. Not all agencies are equal- Brandettes CPG web design agency brings the experience and knowledge to drive real results.

Established brand ready to evolve?

There’s no need to be intimidated by the idea of creating a new website. As a CPG web design agency with 20+ years of brand development experience, Brandettes CPG web design agency can help you navigate this new path, every step of the way. From strategy, to design, copy development and cross-channel marketing, Brandettes is the CPG web design agency dedicated to making your brand stand out from the crowd.

About Our Process

Research + Strategy

As a CPG web design agency, Brandettes works to understand your goals and the competitive landscape to develop a customized design for your brand

Direction

We will align project goals and prep wireframes to direct navigation, a content plan and brand experience

Brand Experience

We design your site with load time, SEO and user experience in mind

Tactics + Metrics

Activation is key, but clearly established goals and success metrics are essential to any website design program

What are the various steps Brandettes CPG web design agency takes during the website design process?

Great question! The first step Brandettes takes as a CPG web design agency is getting to know our clients’ likes and dislikes. We’ll compile a list of sites for you to browse, get your thoughts on them, and start building a website that best suits your wants and needs.

Whether you want a specific color scheme, navigation tool, or type of visual media on your site, we have you covered. Our design team is full of talented graphic designers, photographers, videographers, and stop motion experts who will create the ultimate expression of your brand, digitally. 

As for the non-visual aspects of your site, the experienced backend developers and copywriters on our team will make sure the site’s navigation and written content is SEO optimized and expresses your true brand vision.

Brandettes CPG web design agency will also make sure that your new site establishes your company’s identity and elevates its distinct personality. An authentic brand story and compelling identity will encourage trust, relatability and encourage loyalty and conversion. 

During our web design process, we’ll also track the competition to better understand what your specific market demands, lacks, and how we can highlight your uniqueness to maximize exposure (and sales) among the bustling crowd.

How does Brandettes CPG web design agency ensure that my brand identity and voice is established through my website design?

Above all, Brandettes knows that establishing a strong voice is key in connecting the target audience with the personality of the company. During our research and discovery phase,, Brandettes CPG web design agency will review samples of your content to help establish a consistent voice that will align your brand goals with your carefully sought-out customer. We’ll ensure that our writers know how to put your ideas into action with memorable and engaging content. Finally, we’ll refine the tone to actively address current trends and changes in the market to make sure your entire site  is on brand and forward thinking. Voice is just one of the key areas we cover as a part of our comprehensive CPG web design agency services.

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What aspects of website design can Brandettes CPG work on?

Everything! As a CPG web design agency, Brandettes is prepared to help you with any aspect of website design you need covered. We are ready to redo your entire website if you choose. Alternatively, we can focus on a single, but important aspect of your site, like keyword research, SEO optimization or user experience.

Here’s just a few aspects of web design we can work on:

  • Layout- Brandettes will organize the visual and functional elements of your website in order to improve the site’s usability and the overall user experience. As a CPG web design agency, we think about what your audience wants – and try not to overwhelm or distract your users from what they’re looking for.
  • Images- Standout imagery is essential. Images are an uber quick and more aesthetically pleasing way of communicating information vs being too copy heavy. The images or icons we, a CPG web design agency, choose or create will strengthen your brand messaging and keep your audience engaged.
  • Navigation- As a CPG web design agency, we know that good website navigation can “make or break” traffic to your site. Navigation is a huge factor in determining whether or not your website is functioning properly. While good, straightforward navigation will allow first-time visitors to more easily discover what your site has to offer, make it easier for returning visitors to find the pages they’re looking for, and improve the overall experience of every visitor
  • Animation- There are a huge variety of web animation techniques designed to help grab the attention of those who visit your site. While these may include the typical gifs, videos, and moving icons, there are also animations which allow users to more directly interact with your site by giving feedback. Adding “like” buttons or other forms of engagement is a good example of this and can keep your site’s visitors coming back. As an experienced CPG web design agency, Brandettes will advise on the right interactive tools to increase engagement and interaction with your site.
  • Site structure- Any good CPG web design agency knows that a website’s structure plays an essential role in user experience (UX) and search engine optimization (SEO). Site visitors should be able to easily navigate through your website without encountering any structural issues or confusion. If attempting to navigate through your site confuses users, then chances are “crawlers” are too. Crawlers (or bots) are automated programs that search through your site to assess its functionality. Poor or messy navigation can make for a poor user experience and cause your site to rank low on search engines.

 

What is website design?

Last, but certainly not least, what is website design? Great question!

Web Design is an incredibly important part of the user experience. As a CPG web design agency, Brandettes knows that the ease of use and appearance of a website is a huge factor in whether a user decides to stay on a webpage or go find another one. But, what does it mean?

Web Design refers specifically to the design of websites you see on the Internet (like this one!) and focuses on what the user sees, rather than the software development that goes on behind the scenes (that’s development). It includes working on the appearance, layout, and content of a website. 

Effective web design is aesthetically pleasing, easy to navigate, and suits the user demographic and brand. Ideally, it helps the user find what they are looking for, and contains just the right amount of information to develop trust and engagement. It is important that users stay on your website – so you want to make sure to remove anything that could unnecessarily complicate their experience on your site.

Whether your product or service is ingredient-focused, centered on sustainability, or rooted in a specific niche, Brandettes’ CPG web design agency’s services are crafted to help appeal to your core consumers and create programs that truly resonate. Our web design services will establish long-term goals to maintain ease of use on your website and keep your audience coming back for more. 

Ready to hire your next CPG web design agency?

As a CPG web design agency with years of experience serving CPG brands, we’re confident we’re the ideal partner for making your brand stand out from the crowd. 

Whether you offer food, beauty, natural, or lifestyle products and services, Brandettes CPG web design agency offers a complete range of web design services to meet all of your brand’s needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.