Hello, we’re Brandettes.
As our name suggests, we live and breathe all things branding. Founded by award-winning marketer Nikola Cline, Brandettes was born out of a love of innovative branding and the drive to help brands thrive. We are a team of marketing experts and enthusiasts with a proven track record of helping companies grow their business. Working with brands big and small, we don’t just deliver bold strategic concepts—we see them though by rolling up our sleeves and providing tactical plans that work.
Yeah, we get that a lot. Our founder and CEO, Nikola Cline, was the original “brandette,” a nickname her husband bestowed upon her back when she was a brand manager for a major beauty company many years ago. The name stuck as Nikola’s branding career (dare we say obsession) took off. And as we all know, the first rule of branding is a memorable, ownable name (you can read the full story about the name here).
For the past 20-plus years, Nikola has worked on global brands like John Paul Mitchell Systems, P&G/Sebastian, Nexxus and Macy’s, focusing on strategy, product development, social media marketing and strategic partnerships. She has created, cultivated and promoted more than 200 fan-favorite products in her career—probably a few that you know and love. Under Nikola’s leadership, the Brandettes crew has grown into a bustling team of specialists with one solid mission: to grow your brand.
When Nikola’s not working with clients, she enjoys blogging about innovative brands and marketing trends. For a peek into her adventures as a Palm Spring part-timer, sneaker aficionado and street art appreciator, follow her on Instagram @brandettes.
Authored By Brandettes
Boost Your Sampling with Hotel Amenities
Global Cosmetic Industry Magazine (GCI)
Embracing the right amenity program for your brand can dramatically increase your product’s reach, add meaningful revenue to the bottom line and increase trial. These strategies and tactical tips provide everything you need to get going with a cost-effective program that makes the most of your brand.
12 Insider Tips for Incredible Brand/Influencer Partnerships
Revamped Magazine is dedicated to providing inspiration and education to bloggers, creatives and entrepreneurs. This article offers tactical tips for helping influencers negotiate profitable & creative brand partnerships to help grow their reach.
3 Tools to Help Ease the Interview Process
Beauty Cast Network
Beauty Cast Network helps tomorrow’s beauty industry professionals network with top employers across the country & get prepped for success with targeted career-minded content. This article was designed to help salon owners build a thriving team that connects with their business’ culture.
25 Palm Springs Hot Spots to Hit @ Coachella
As a part-time desert resident, Nikola knows how to make the most of your desert getaway. This guide gives you a local’s take on where to sip, snack, shop and stop while visiting Palm Springs- and helps you avoid over-hyped tourist traps. Going to Coachella or Stagecoach? You need this!