Trace Minerals, the #1 brand in mineral supplements, is globally recognized for its exceptional quality and reputation. In 2024, the brand partnered with Brandettes to celebrate its Great Salt Lake roots and launch a full-scale rebrand campaign that would resonate across retail, digital, and global audiences.
2025 GDUSA Digital Design Awards:
We worked with Trace’s leadership to develop a strategic roadmap designed to connect Trace Minerals’ heritage with modern wellness culture. The goal: elevate the brand beyond supplements, creating a lifestyle-driven platform rooted in nature, performance, and authenticity.
Working closely with the in-house team, we built a full suite of digital ads optimized for Meta, YouTube, and programmatic platforms. Campaign visuals and copy were adapted into multiple formats to support awareness, retargeting, and product launch goals.
To support ecommerce and performance marketing initiatives, we produced crisp, clean studio content designed for high-conversion use cases. From product photography to ingredient-driven flat lays, we delivered a robust library of assets for Amazon, DTC, and key partner channels.
Brandettes developed fresh messaging designed to educate and inspire. We crafted a bold narrative voice that was both science-backed and emotionally resonant. The new tagline “This is wellness, with a trace of extraordinary” became the anchor for the campaign across platforms.
We led a high-impact shoot in Kanab, Utah, with an 18-person crew capturing the raw beauty of Trace Minerals’ home state. Sweeping drone footage, lifestyle scenes, and cinematic landscapes created a visual backdrop that reinforced brand values and heritage.
We developed a series of custom animations to help demystify minerals and drive home product benefits. From explainer videos to animated callouts for digital and social, the content adds energy and clarity to the brand’s scientific foundation.
“Everything looks great, we are thrilled and appreciate the additional image outtakes – they are going to be so useful. I really enjoyed working with Brandettes!”
