Splat is the #1 brand in vibrant, DIY hair color within the drug and mass market. As the bold color category evolved and competition intensified, Splat partnered with Brandettes to refresh its brand from the inside out. Together, we built a future-forward strategy that stayed true to Splat’s expressive spirit while modernizing its visual identity, messaging, and digital presence.
Brandettes strategized, designed and developed an all new, award-winning brand website to amplify ecommerce while aligning with the refreshed identity, tone, and content strategy. The new site experience balances commerce and community—making it easier to shop by color, get inspired, and find tips for every stage of the hair color journey.
2025 GDUSA Digital Marketing Award:
Splat Hair Color: Best Website 2025
We started with deep category immersion, a keyword audit and consumer insights to clarify the brand’s opportunity. The strategy centered on amplifying Splat’s leadership in bold color while expanding its appeal to a wider audience.
Our digital strategy focused on maximizing Splat’s category leadership and sharpening its partner PDP’s through engaging content and on-and-off-page SEO tactics. We also helped the brand to evolve their organic and paid programs through new, performance-based strategies.
Brandettes defined a positioning rooted in unapologetic creativity and radical self-expression. Splat isn’t just about hair color—it’s a mindset. We elevated the brand to speak to confidence, individuality, and the joy of living colorfully, no matter where you are on your hair journey.
From retail programs and influencer campaigns to experiential moments like Beetlejuice Beetlejuice, we helped connect the dots between physical and digital brand touchpoints. Our founder also served as the brand’s fractional CMO in 2024.
We revisioned the brand’s architecture to clarify categories before refining the visual and verbal systems. With bold typography, a fearless tone, and saturated tone-on-tone color cues, the new brand identity celebrates individuality and experimentation while feeling more modern.
Brandettes helped design and revamp packaging for several sister brands, including No Gray and Color Ooops to improve shoppability, increase visual impact, and elevate product communications. Clear benefit callouts and cohesive architecture helped bring several new introductions into sharper focus.
