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Everie

When Everie came to Brandettes, the team had a clear vision: make premium wine feel effortless and accessible to all. No wine snobbery, zero intimidation wine for any occasion.

The wine category runs on tradition. Boxed wine carries a stigma beautiful packaging alone can’t fix. Everie needed a brand experience strong enough to reframe the format entirely, and a digital presence built to earn credibility from the first click.

We partnered with Everie to build and activate the brand’s complete go-to-market strategy differently. We focused on what makes them genuinely different: an award-winning all-female winemaking team, estate vineyards with over a century of history, a subtly sweeter flavor profile that fills a real market gap, and a direct vine-to-glass experience that’s truly rare in the wine world.

Services

Brand Strategy + Positioning
Digital Marketing
Digital Advertising
Cross-Channel Marketing
Creative Media Production
Website Design
eCommerce
Influencer + Affiliate Campaigns
Google + YouTube Ads
Keyword Optimization

Everie PS 0030 (16x9)

BRAND STRATEGY + POSITIONING

We worked with the Everie team to build their positioning around the brand’s most powerful differentiators. Rather than competing on tradition or chasing traditional wine-world signals, we built a strategy that leads with approachability and everyday joy. The result is a brand that feels premium without pretension and speaks directly to the consumer who loves great wine but doesn’t want to work for it.
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DIGITAL MARKETING + ADVERTISING

As a direct-to-consumer focused brand, Everie’s brand experience must rise above the competition, meaningfully. We developed an integrated digital marketing program designed to educate and convert across the full customer journey. From the Shopify experience to paid media, influencer programs and organic social, Brandettes’ full-service approach allows us and Everie to track, measure and optimize while staying completely integrated.
Everie PS 1088 (5x4)

CROSS-CHANNEL MARKETING

We built a cross-channel marketing framework that keeps Everie’s brand experience consistent whether a consumer finds the brand through paid search, social, email, or organic content. Each channel reinforces the same brand truths: subtly sweeter taste, women-led craft, Pacific Northwest roots, and the practical benefits of fresher wine in smarter packaging.

CREATIVE MEDIA PRODUCTION

We developed branded content with a three-pronged approach – studio, lifestyle and creator-led content. We brought forward Everie’s fruit-forward flavor notes through studio and stop-motion work, and brought a crew to Palm Springs for a complete lifestyle shoot with poolside, color-filled vibes and three models. We’ve complemented the brand content with ongoing creator-led, social-first content for authenticity and on-trend vibes.
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Rosé Drink Focused (9x16)

WEBSITE DESIGN + ECOMMERCE

Everie’s Shopify site is beautiful by design but focused on engagement and conversion. The homepage moves through a deliberate sequence, brand statement, product grid, differentiating features, social proof, flavor discovery, food pairings, and winemaker introduction. Each block earns the next. Product pages follow with SEO-driven blog pages for strong chat and search optimization.
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INFLUENCER + AFFILIATE CAMPAIGNS

Everie’s ongoing influencer and affiliate program is designed to bring Everie into the feeds of food, lifestyle, and hosting creators who share the brand’s warm, welcoming energy. The program is built around genuine fit over follower count. Brandettes’ team manages the program end to end from strategy to creator guides, scripting, affiliate incentives and tracking.
Everie PS 1360 (5x4)

GOOGLE + YOUTUBE ADS

Brandettes manages the content, strategy and performance marketing across social and search. We developed a paid search and YouTube strategy to capture high-intent consumers actively looking for premium wine on the sweeter side.

KEYWORD OPTIMIZATION

Our keyword strategy targets high-intent queries around wine quality, sweetness profiles, Pacific Northwest viticulture, and Everie’s core freshness story. We built the site’s on-page content architecture and ongoing blog strategy to surface Everie in the searches that matter most.
Everie PS 0209 (5x4)

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