5 Must-Try Spring Nail Trends
Who doesn’t love a new nail polish? Relatively inexpensive, it’s one of those small indulgences that can give your look (and mood!) an instant lift. Although sales have slowed significantly since 2012, the nail category is still a hotbed of creative expression. Having secured their place in the fashion world, nails have become an an extension of the runway […]
Top 3 Buzz-Worthy Packaging Trends
EOS. Bumble and Bumble. Rouge Louboutin. Clé de Peau Beauté. These are just a few of the beauty brands that make me love package design and development. It’s such a fun challenge – figuring out how to convey the most important elements of your brand’s positioning in a unique, memorable and functional way. And […]
Rock On: Discovering the Secrets of Himalayan Salt
Santa Barbara, California is exquisitely beautiful and one of my favorite weekend destinations. Nestled between the mountains and the ocean, the shops along State Street feature a never-ending array of restaurants, boutiques and patisseries. When Salt opened about two years ago, I was intrigued. Was it a new exotic eatery or a purveyor of fancy […]
Arctic Zero
Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing. That is, unless you are indulging in Arctic Zero Fit Frozen Desserts. At a mere 150 – 300 calories per pint, you can polish off the entire container with zero guilt! Arctic […]
Cold Weather Comfort w/ Ridge Merino
With winter still in full swing around the country, we thought it apropos to feature Jeff and Susan Russell, the founders of Ridge Merino. Ridge is a premium performance outdoor apparel brand and the first to offer affordable, Woolmark-certified 100% Merino wool baselayers. So whether you’re braving the negative temps or just going for an […]
QVC – The Agony and the Ecstasy
Let me begin by saying that I learned more about marketing and product development while working with QVC than at any other time in my career. My QVC spokesperson experience began by developing skincare, nail color and cosmetic products for QVC-only brands. I learned the ropes. I saw what worked. Then I had my big […]