marketing agency

How to Master the On-Air Sell – Part One

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Selling a product on live television is not for the faint of heart.   You’ve got multiple screens to watch, a producer directing you through an ear piece, customer call-ins, a host firing off questions, models and live demos.  And no, you don’t get to practice first. When I was on-air, QVC had about 3,000 vendors and launched 14,000 […]