How to Master the On-Air Sell – (Part 2)
As we stated here, selling a product on live television is no walk in the park – unless the park is a circus and you’re doing the juggling act. In Part 1, we outlined three key factors that contribute to a product’s on-air success: Uniqueness, Demonstrability and the Before & After. Today we’ll look at three more: Claims. […]
How to Master the On-Air Sell – Part One
Selling a product on live television is not for the faint of heart. You’ve got multiple screens to watch, a producer directing you through an ear piece, customer call-ins, a host firing off questions, models and live demos. And no, you don’t get to practice first. When I was on-air, QVC had about 3,000 vendors and launched 14,000 […]