When one of the most celebrated indie beauty and lifestyle brands enlists you to become their complete outsourced marketing team, its cause for celebration. DANI Naturals is a natural and organic, woman-powered line taking the personal care and home scent market by storm. Their group, based in Bend, OR enlisted Brandettes as their outsourced CMO team to manage all aspects of their marketing strategy, digital media and communications after working with us to reposition their brand.
Working alongside DANI’s leadership team, Brandettes conducted a competitive audit to review the brand’s digital footprint, analyze the competition and develop a list of targeted keywords that helped inform our positioning work. DANI is a brand that blasts past like, and is deeply loved by all who experience it. Our goal was to tap into that passion to bring forward a position that invites joy and inspires warmth- and that’s exactly what we did. Invite Joy became the new North Star tagline for the brand.
Brandettes optimized DANI’s website for user accessibility, minimized loading time and created brand experience/about pages to express the brand’s new positioning, including driving increased conversions. We implemented new design templates, created an automated sales funnel and managed promotional campaigns to introduce new products, seasonal programs and bundles.
Our team of experts proactively managed a robust marketing calendar to initiate and track strategic and tactical brand initiatives across all channels. This included integrating sales, marketing, and communications together to drive initiatives that stretched from in-store merchandising to email marketing campaigns.
Brandettes’ talented in-house design team provided graphics for DANI’s website, holiday campaigns, brand sales presentations and email marketing. The clean aesthetic DANI ushered in with their most recent packaging update was carried through, with highlights of their scent-specific category colors threaded through for the ultimate impact.
When it comes to creative content production, collaboration makes it more fun (and effective). To shoot DANI’s latest new product campaign, we teamed up with their talented social media manager to execute an on-site shoot at a luxury home just outside of Los Angeles. The texture-rich decor and garden served up the perfect backdrop for campaign specific and evergreen media to support the brand.
Brandettes’ digital team strategized and managed the brand’s monthly cross-channel media spend using strategic and tactical programs to drive maximum ROI. Our team employed a variety of strategies to complement seasonal objectives and drive awareness, conversion and boost average order value.
"Working with Nikola and team is such an absolute pleasure! Her ability to take a brand and elevate it is truly amazing. From the copy to the visuals she helped us get our collateral, website and communications to the next level. She was always up to the challenge and worked with us on several ad-hoc projects that were tremendously helpful like an investor deck. Nikola and Brandettes are so great to work with.”
Brandettes’ team of experts can systemize your marketing, developing strategies and tactics to grow your brand through collaboration. From cross-channel marketing plans to media creation, our unique headache-free program allows you to focus on what you do best. Schedule a 30-minute consultation to meet our team, review your goals and get started.
Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.