When brand initiatives are pre-launch or the brand doesn’t want to tip off the competition, we include their case study “incognito.”
Gen Z is known for writing their own stories and carving out their own path in life. In this case, it’s the same with brand building. So when a group of friends got together to brainstorm their brand, their goal was to take the traditional Korean foods they’d grown up with, and make them accessible and exciting for a new generation that embodied values they also shared. They came to Brandettes, ordering up more color, pop-culture iconography and a heavy dose of clever marketing to appeal to an entirely new audience. We were happy to deliver.
We got to work creating a high-impact brand position that focused on fewer words with more meaning. Looping in tradition with a clever, modern twist, Brandettes delivered positioning, About Us copy and a host of tagline options for the overall brand and specific campaigns.
Leveraging social media to make this D2C-centric brand stand out, we put together a vertically integrated marketing program that calenderized their pre-launch, launch and post-launch growth activities across a variety of platforms. Additionally, we focused marketing activities on awareness and acquisition, setting the brand up to optimize their landing pages in advance of paid media spend.
Brandettes’ team of experts can systemize your marketing, developing strategies and tactics to grow your brand through collaboration. From cross-channel marketing plans to media creation, our unique, headache-free program allows you to focus on what you do best. Schedule a 30-minute consultation to meet our team, review your goals and get started.
Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.