When brand initiatives are pre-launch or the brand doesn’t want to tip off the competition, we include their case study “incognito”.
It was a match made for modern times- a legendary Rock n’ Roll Hall of Fame icon and a globally recognized DJ, coming together to remix one of the most famous rock songs of the last 40 years. To support the pre-release buzz and amplification of this once-in-a-lifetime collaboration, Brandettes jumped in strategically and tactically to make the most of this unique opportunity.