marketing agency

Changing the World’s Perception of Baldness


We were thrilled to support MANTL in its goal to shatter the stereotypes and stigma around baldness. Founders Pete, Irene and Karamo have created a supportive community, innovative products and a confidence-boosting brand that empowers people to live their best lives and free themselves from baggage.

Brand Development, Marketing

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Brand Strategy + Positioning

Motivated by mission, Brandettes worked with the brand in its pre-launch stage to help define its brand position, brand name, identity, mission and values. The journey for many going bald is filled with shame and self-esteem shattering stereotypes, so helping the brand articulate its game changing position was essential.

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For MANTL, we focused on creating an inclusive, motivational and educational brand voice. We produced a “words to use, words to lose” list that helped guide all brand marketing materials and activations moving forward, being careful to create a tone that was welcoming to the community the brand serves.

Creative Media Production

During the pre-launch awareness building period, Brandettes helped create and curate social content to draw the brand’s target audience in. Through aspirational visuals, celeb style and custom quotes, we helped to build a highly engaged community across multiple platforms.

"Nikola and her group at Brandettes were incredibly valuable in building our marketing and social media. Not only did they provide a plan and brand guidance, but also they helped execute on many of our initiatives. Highly recommended."