OAXA empowers opticians and creators to design and produce custom acetate frames in-house—offering a smarter, small-batch alternative to overseas eyewear manufacturing. Brandettes partnered with the team to define positioning, develop standout messaging, and drive awareness ahead of a major trade show debut.
Our digital efforts focused on optimizing Oaxa’s website for education, clarity, and lead capture. We streamlined messaging, restructured content for conversion, and helped the team clearly communicate both technical capabilities and business benefits.
We defined OAXA as the go-to platform for independent frame makers—delivering creative control, production freedom, and modern tech in one smart system. The positioning reframed Oaxa from a tool provider into a catalyst for industry change.
For Oaxa’s Vision Expo debut, we created a multi-touch program designed to maximize media exposure and generate high-quality leads. From on-site materials, a media release and follow-up flows, every touchpoint was crafted to convert interest into real opportunity.
We developed campaign messaging, web copy, sales materials, and trade show collateral to clearly articulate Oaxa’s offer. The tone emphasized empowerment, creativity, and professionalism—inviting opticians to build something truly their own.
