Omnilux, the world leader in LED light therapy devices, is a true innovator. The brand and its dynamic team stand out among the competition in a hotter-than-hot category that’s grown nearly 40% YOY, according to NielsenIQ. Their anti-aging and acne control systems have changed countless lives, delivering confidence and clear skin to people around the globe.
Brandettes has been blessed to be a longtime partner of this award-winning brand that is always thinking ahead. We’ve supported them with foundational brand strategy and positioning work as well as partnering on naming, product launch campaigns, creative direction, marketing initiatives, graphic design and award-winning package design.
Along with Omnilux’s leadership team, Brandettes dove into the brand’s digital insights, the growing competitive set and the colors, shapes, symbols and words that existed within the category. Their refreshed positioning needed to reflect their leadership position in a sea of “me too” competitors- the brand has long invested in clinical testing and endorsements from renowned dermatologists and skincare experts, while their competitors do not. We set up brand voice and communication guidelines for new products, categories and campaigns that helped communicate the brand’s professional tone and drive trust, while still being accessible and approachable to a consumer audience.
We’ve also had the pleasure to work with Omnilux on multiple sold-out product introductions, campaigns and programs that have allowed the brand to expand into new markets, connect with new customer groups and build their portfolio.
As the brand has expanded its product range and customer base, Brandettes has created cross-channel marketing campaigns to help connect and convert these new audiences. With Omnilux being a digital-first brand, we’ve put together comprehensive trend-informed marketing plans that have helped to flavor the brand’s experience and doctor-endorsed benefits through strategic visuals, communications and authority-building activities that could then extend through their performance marketing and social media activities.
Sometimes (most of the time) Brandettes works on highly-confidential projects with our clients that are strategic, exciting and involve advanced timelines. Omnilux is no exception. We’re proud to have worked on a wide range of package design projects for the brand that includes primary packaging, secondary packaging, trial and promotional packaging. Our signature process for developing strategic creative concepts, impactful copy and tactical production design has been embraced by Omnilux for both new categories, line extensions and product innovations. We’re currently celebrating the launch of the brand’s first topical skincare line- and proud to share that Brandettes won a best-of award from Graphic Design Magazine for Package Design in 2023.
Our talented graphic design team has worked on a wide range of projects for Omnilux including full-scale brand guidelines, brand identity, category identification, iconography, package design, technical guides and more. From creative direction to production design and proofing, we’ve supported the brand through a wide range of key initiatives, and proudly continue to.
From technical product packaging copy to creative campaign headlines, Brandettes has supported Omnilux with a wide variety of messaging services. Our unique process marries data driven keyword and search term insights with creative copywriting, bringing forward a voice that’s not only engaging, it helps drive conversions.
*All images courtesy of Omnilux
"Where do I even begin? First, let me say that Nikola and the Brandettes team were a total godsend. The results of our re-branding project were better than we could have imagined and the support we received throughout the entire process was unparalleled. Nikola and her team took our vision and ran with it in the best way possible - never losing sight of who we are as a brand and our core values. I told them it will be hard to get rid of us now :)"