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Osea

OSEA Malibu is a skincare and bodycare brand with a passionate following across a wide demographic. The brand has seen impressive growth with much love for its founder, ocean-rooted philosophy and clinically effective clean skincare. We partnered with OSEA early in the brand’s trajectory to craft a retail marketing program that translates the brand’s premium positioning into measurable sell-through at some of the most respected doors in beauty and wellness.

With hands-on store/ spa visits, as well as working closely with OSEA’s leadership, Brandettes helped to build a merchandising and promotional strategy that elevated OSEA’s presence across leading spas, resorts, and clean beauty retailers while protecting the brand equity that makes it special.

Services

Retail Marketing
Promotion Planning
Cross-Channel Marketing

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RETAIL MARKETING

We developed a comprehensive brand merchandising and promotional program designed to drive both exposure and profitability at OSEA’s leading spa and resort retail partners. The strategy included tiered merchandising frameworks, curated sampling programs, and optimized product mix recommendations tailored to each retail environment to maximize brand visibility and sell-through.
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PROMOTION PLANNING

We consulted directly with notable retail partners including The Detox Market, Credo, and Bacara Spa to design promotion, merchandising, and service programs calibrated to each retailer’s audience and format. Every promotion was built to reinforce OSEA’s premium, ocean-rooted identity while driving meaningful sales performance at the shelf and behind the treatment room door.

IN-STUDIO CONTENT

To support ecommerce and performance marketing initiatives, we produced crisp, clean studio content designed for high-conversion use cases. From product photography to ingredient-driven flat lays, we delivered a robust library of assets for Amazon, DTC, and key partner channels.
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COPYWRITING

Brandettes developed fresh messaging designed to educate and inspire. We crafted a bold narrative voice that was both science-backed and emotionally resonant. The new tagline “This is wellness, with a trace of extraordinary” became the anchor for the campaign across platforms.
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CROSS-CHANNEL MARKETING

Connecting OSEA’s retail presence with its broader brand ecosystem was of utmost importance, ensuring that in-store merchandising, sampling activations, esthetician service protocols and promotional programs were reinforced and promoted across digital and physical touchpoints. The cross-channel approach delivered a cohesive brand experience from discovery at a spa or retailer through to long-term consumer loyalty.

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