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OSEA

OSEA Malibu is a natural skincare and bodycare brand with a passionate following. We partnered with OSEA early in the brand’s trajectory to craft a retail marketing program that translated the brand’s premium positioning into measurable sell-through.

With hands-on store/ spa visits, as well as working closely with OSEA’s leadership, Brandettes helped to build a merchandising and promotional strategy that elevated OSEA’s presence across leading spas, resorts, and beauty retailers while protecting the brand equity.

Services

Retail Marketing
Promotion Planning
Cross-Channel Marketing

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RETAIL MARKETING

We developed a comprehensive brand merchandising and promotional program designed to drive both exposure and profitability at OSEA’s leading spa and resort retail partners. The strategy included tiered merchandising frameworks, curated sampling programs, and optimized product mix recommendations tailored to each retail environment to maximize brand visibility and sell-through.
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PROMOTION PLANNING

We consulted directly with notable retail partners including The Detox Market, Credo, and Bacara Spa to design promotion, merchandising, and service programs calibrated to each retailer’s audience and format. Every promotion was built to reinforce OSEA’s premium, ocean-rooted identity while driving meaningful sales performance at the shelf and behind the treatment room door.

CROSS-CHANNEL MARKETING

Connecting OSEA’s retail presence with its broader brand ecosystem was of utmost importance, ensuring that in-store merchandising, sampling activations, esthetician service protocols and promotional programs were reinforced and promoted across digital and physical touchpoints. The cross-channel approach delivered a cohesive brand experience from discovery at a spa or retailer through to long-term consumer loyalty.
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