Purpose Built is a one-stop outfitter for tradespeople and businesses that accelerates physical, emotional and commercial prosperity. A place you want to keep coming back to again and again. The leadership team tapped Brandettes to help strategize future products and services to help support their profound vision.
We built a future-focused product strategy rooted in the reality of hard work—long hours, tough conditions, and no shortcuts. From gear to grooming to grab-and-go nutrition, each idea was designed to serve the whole person. Purpose Built isn’t just outfitting the job—it’s elevating the everyday.
To ensure clarity as the brand grows, we developed a smart, scalable architecture that aligned with the brand’s mission: Nurture the next generation of blue collar with superior-quality gear, supplies and steadfast support. Brandettes created a roadmap for brand-owned product and service expansion that was mindful of their brand partners and profitability goals.
Through research, trend analysis, and leadership collaboration, we identified key categories that reflect the modern needs of tradespeople. Opportunities in grooming, hydration, nutrition, organization, and performance-driven tools were prioritized to support day-to-day success—and long-term brand leadership.
We focused on high-impact essentials for life on the road: energy solutions and personal care that fits in the truck console. Working hands need fuel that’s fast, clean, and satisfying—we explored compact formats built for grab-and-go. Everyday consumables were designed to serve real routines, from sunrise shifts to late-night wind-downs.
