When brand initiatives are pre-launch or the brand doesn’t want to tip off the competition, we include their case study “incognito”.
Brandettes is proud to support this dynamic female founder with a passion for lifting up other entrepreneurs. She’s been running a dynamic hair care brand for years, but with new distribution opportunities on the table and a new category of feminine care products, she and her team needed to rethink their strategy to focus on growth and customer experience.
With this brand (and most we work with) Brandettes focused on simplifying their brand position to clarify their unique position in the market. Their loyal audience was engaged, but with expanded distribution channels on the horizon, the brand needed to reframe and zero-in on what mattered most. After a thorough keyword and competitive analysis, we positioned them in a way that resonated with their core following, and helped clarify their benefits for a whole new audience.
Working collaboratively with leadership, sales and marketing, we outlined a cross-channel marketing calendar to support their core values and growing business. Learning from historical data, we re-centered marketing activities on those that generated the highest ROI and identified new activations to grow the consumer base. We developed campaigns and even budgets with this wonderful team. We look forward to supporting them for the months and years to come.