marketing agency

Textured Hair Care and Much, Much More

Incognito Textured Hair Care Brand

When brand initiatives are pre-launch or the brand doesn’t want to tip off the competition, we include their case study “incognito”.

Brandettes is proud to support this dynamic female founder with a passion for lifting up other entrepreneurs. She’s been running a dynamic hair care brand for years, but with new distribution opportunities on the table and a new category of feminine care products, she and her team needed to rethink their strategy to focus on growth and customer experience.

Keyword Optimization, Brand Strategy + Positioning, Branding + Graphic Design, Cross-Channel Marketing



incognito textured hair care brand strategy postioning

Brand Strategy + Positioning

With this brand (and most we work with) Brandettes focused on simplifying their brand position to clarify their unique position in the market. Their loyal audience was engaged, but with expanded distribution channels on the horizon, the brand needed to reframe and zero-in on what mattered most. After a thorough keyword and competitive analysis, we positioned them in a way that resonated with their core following, and helped clarify their benefits for a whole new audience.

incognito textured hair care consumer product cross channel marketing programs

Cross-Channel Marketing Programs

Working collaboratively with leadership, sales and marketing, we outlined a cross-channel marketing calendar to support their core values and growing business. Learning from historical data, we re-centered marketing activities on those that generated the highest ROI and identified new activations to grow the consumer base. We developed campaigns and even budgets with this wonderful team. We look forward to supporting them for the months and years to come.

Looking to outsource your marketing?

Brandettes’ team of experts can systemize your marketing, developing strategies and tactics to grow your brand through collaboration. From cross-channel marketing plans to media creation, our unique headache-free program allows you to focus on what you do best. Schedule a 30-minute consultation to meet our team, review your goals and get started. Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.