Coachella Marketing Tips That Work

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It’s hard to ignore- festival season is here! Kicked off with gusto by the mother ship, Coachella. It may not have been the first, but it may be the fiercest music festival out there, followed by Stagecoach, Rock in Rio, Bonnaroo, Lollapalooza and Outside Lands later this summer. The opportunities for Coachella marketing and brand activations […]

Rock On: Discovering the Secrets of Himalayan Salt


Santa Barbara, California is exquisitely beautiful and one of my favorite weekend destinations. Nestled between the mountains and the ocean, the shops along State Street feature a never-ending array of restaurants, boutiques and patisseries.  When Salt opened about two years ago, I was intrigued.  Was it a new exotic eatery or a purveyor of fancy […]

Konjac Is Yamtastic!

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The act of regular exfoliation has been talked about for centuries as being beneficial for skin. It can help promote a brighter, smoother complexion and minimize fine lines and breakouts, ultimately leading to younger looking skin. Yes, you heard it right….YOUNGER LOOKING SKIN! So important and sought after, it was worth mid-sentence capitalization. In the last […]

Drink till you’re pretty

Drink till your PicMonkey Collage

I have a (sort of) secret addiction: oral beauty supplements, AKA nutricosmetics (A hybrid of cosmeceuticals and nutraceuticals).  I take upwards of 20 supplements a day and I’m convinced that they have a significant impact on my skin, hair and nails.  I actually feel a mild panic when I miss a day, kind of like […]

Get Over Yourself


Twyla Tharp, two-time Emmy Award-winning choreographer and Tony recipient, on creativity…

Natural Products Expo West


Last weekend The Brandettes took a trip south to Anaheim, California to attend the Natural Products Expo West…and what a trip it was! For 24 years, the show has been a showcase for all that is new and now in the world of natural products. From supplements to sweets, it’s got it all and then some. In […]

QVC – The Agony and the Ecstasy

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Let me begin by saying that I learned more about marketing and product development while working with QVC than at any other time in my career.  My QVC spokesperson experience began by developing skincare, nail color and cosmetic products for QVC-only brands.  I learned the ropes.  I saw what worked.  Then I had my big […]


People will stare

  People will stare. Make it worth their while. Harry Winston

Lightbulb Checklist

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We’ve all experienced those moments, the true zingers, when you know you’ve hit on a truly great product idea. For the chosen few, that’s a daily or even monthly occurrence. But for most of us, we need a process to form those 3:00a.m. brainstorms into something that has application. With a little work, you can […]

Meet the Brandettes

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Well, hello there- welcome to Brandettes! Won’t you come in? We’d love to show you around the place. Brandettes is a place where beauty and branding meet and mix it up. Created by Christina Marcaccini and Nikola Cline as a hub for featuring brands, products and places we love. Along the way, we want to […]