Rock On: Discovering the Secrets of Himalayan Salt

Santa Barbara, California is exquisitely beautiful and one of my favorite weekend destinations. Nestled between the mountains and the ocean, the shops along State Street feature a never-ending array of restaurants, boutiques and patisseries.  When Salt opened about two years ago, I was intrigued.  Was it a new exotic eatery or a purveyor of fancy […]

Seven Sundays- Interview

I’ve always found it fascinating how brands are born. Some start from identifying a market needs, others from a me-too quest for success. But the really great brands, 99% of the time, are the blood, sweat, tears and soul-satisfying dream of an inspired founder. These brands start from a twinkle in the eye, an intuition, […]

Arctic Zero

Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing.  That is, unless you are indulging in Arctic Zero Fit Frozen Desserts.  At a mere 150 – 300 calories per pint, you can polish off the entire container with zero guilt! Arctic […]

Bright, Bold BOOMCHICKAPOP

I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua bags of deliciousness shouting in a sea of yawn-worthy chips, pretzels and popcorn. I loved that the calorie count was right there on the front of the bag; sugar content is […]

Cold Weather Comfort w/ Ridge Merino

With winter still in full swing around the country, we thought it apropos to feature Jeff and Susan Russell, the founders of Ridge Merino. Ridge is a premium performance outdoor apparel brand and the first to offer affordable, Woolmark-certified 100% Merino wool baselayers. So whether you’re braving the negative temps or just going for an […]

QVC – The Agony and the Ecstasy

Let me begin by saying that I learned more about marketing and product development while working with QVC than at any other time in my career.  My QVC spokesperson experience began by developing skincare, nail color and cosmetic products for QVC-only brands.  I learned the ropes.  I saw what worked.  Then I had my big […]