Getting Good Vibes from Crystal Infused Skincare
Crystals have been used over the centuries for everything from healing to protection to feng shui, but they’ve just recently made their way to department store shelves in the form of beauty products. The word crystal comes from the Greek word krystallos, meaning frozen light. The belief is that each crystal has its own vibration that […]
Exploring the DRY trend
I’m challenged to a remember a time when descriptors like “hand-made”, “slow-churned” or even “artisan-crafted” didn’t matter in the world of consumer products. Popping up on products as diverse as hair care to hors d’oeuvres, descriptors help us glean information as well as bring a little romance. Personally, I think it may have gotten out […]
Health-Ade Kombucha
Kombucha. Also known as “The Elixir of Life,” “Divine Tea,” or simply “Booch.” In case you haven’t yet had a sip of this bubbly wonder, kombucha is a fizzy beverage made from tea that has been fermented by a bacteria and yeast culture known as SCOBY (symbiotic culture of bacteria and yeast), leaving it full of gut-friendly […]
Pure Play Kids
In light of the July 4th holiday, it feels good to celebrate a company dedicated to American-made products. Pure Play Kids has been my go-to for toys since its inception in 2010. Committed to safer, sustainable and kid-powered play, their products promote creativity and problem solving the old fashioned way – no apps or online time required. […]
Masculinity Redefined: Skincare for the Modern Man
Manscaping. Metro. Just as women are beginning to embrace the beauty of age, men are realizing that aging can be a lot more graceful with a little help. As stated in GCI magazine, the 2014 global market for male toiletries was valued at $22.2 billion, a 3.6% growth over the previous year. This jump was driven […]
3 Ways to Reach Beauty’s Most Valuable Customer
The faces of several notable Spring 2015 fashion campaigns looked rather different than years past. Instead of smooth, porcelain skinned teenage supermodels, we saw icons like 80-year-old author Joan Didion, 93-year-old style icon Iris Apfel and music legend Joni Mitchell (representing Celine, Kate Spade and Saint Laurent, respectively). Add that to 50-year-old Monica Bellucci being cast […]
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key to success is identifying a market niche and growing it organically in ways that stay true to the core brand. Holding true to a unique point of view is essential no […]
5 Must-Try Spring Nail Trends
Who doesn’t love a new nail polish? Relatively inexpensive, it’s one of those small indulgences that can give your look (and mood!) an instant lift. Although sales have slowed significantly since 2012, the nail category is still a hotbed of creative expression. Having secured their place in the fashion world, nails have become an an extension of the runway […]
Top 3 Buzz-Worthy Packaging Trends
EOS. Bumble and Bumble. Rouge Louboutin. Clé de Peau Beauté. These are just a few of the beauty brands that make me love package design and development. It’s such a fun challenge – figuring out how to convey the most important elements of your brand’s positioning in a unique, memorable and functional way. And […]
Justin’s- Behind the Brand with Justin Gold
Justin’s Peanut Butter Cups are great. They’re really, really, really great. Coveted and purchased by the case …by more than a few people I know. The all-natural peanut butter cups are USDA-certified organic and use only high-quality Rainforest Alliance Certified cocoa. The straightforward and pure ingredients make these and all Justin’s peanut butter cups and […]