marketing agency

Your Brand Story Is Not A Fairytale

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Today more than ever, brands earn trust through authenticity. It’s true. Weaving fantastical stories together to offer a false sense of promise is no longer customary in the world of marketing. Using specific hair pomade won’t get you the girl and cigarettes are definitely not doctor endorsed, as 1960’s advertising would have had you believe. […]

7 Secrets to Winning a Product Award

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Most of us in the beauty industry really love what we do.  So when product award season comes around, getting outside validation for a product that you’ve poured your heart and soul into is about as good as it gets. The competition can be fierce – awards have the power to drive significant product sales […]