3 Favorite Brands: August
Direct to consumer brands are blooming big time. The refreshingly direct approach is clean, clear and focused in a sea of omni-channel brands that can often become cloudy. The three brands featured this month are major standouts, favorites for a whole host of reasons. The increased margin realized from direct to consumer distribution enables the […]
Your Brain on Marketing
Tis the season for advertising that tugs on our heartstrings. I’ll admit – I’m the first to get weepy over a great commercial. This holiday my favorite is Ikea’s “The Other Letter.” In a world full of marketing manufactured emotion, this is the real deal. But what’s fascinating to me as a marketer is the science behind […]