#LAHoppyHour’s Instagram Influencers
Influencer marketing events can be incredibly productive for creatives and brands, both. Nearly 85% of marketers will engage in influencer marketing of some kind this year. Why? Engage with the right influencer(s) and sales have the potential to soar. Instagram, in particular, is a highly visual, feeling-ful medium with which to connect. Over 400 million […]
A Blogger’s Guide to Brand Partnerships
It’s no secret that influencer marketing is an essential part of any brand’s marketing mix today. With over 150 million bloggers, vloggers and social media stars driving engaging content for mega brands and upstarts, the influence of social media on consumer products is massive. And with great exposure, comes great opportunity. As a marketing executive, I have […]