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4 Top Tactics for A Back to School Sales Boost

back to school marketing

Back to school happens before most of us are ready to give up our beach gear, typically July into August. In 2016, the back to school buying season set records here in the United States with the average household spending $673 each, a figure up nearly 7% from 2015. In fact, school-shopping season is so popular […]

Ready. Set. Strategize.

strategy feature

Right after the wooziness of Thanksgiving wears off, the realization that the end of the year is near kicks in. For us marketers, this time of year brings excitement (or anxiety) over Q4 sales numbers partnered with the last minute frenzy of finalizing brand plans for the coming year. Yeah, I know you big guys have been […]