marketing agency

3 Healthy Ways to Improve Your Social Status

wellthnessFINAL 27934738

Got some extra cash coming your way?  Trying to raise your social status?  Skip the new Chanel bag and invest in Pressed Juicery’s $780 month juice delivery (and post a photo on Instagram) instead.

It’s official – wellness has become the new status symbol.

It’s no secret that the health and wellness market is booming. Now a $3.4 trillion global industry, it’s surpassed the size of the global pharmaceutical industry. As a result, luxury shoppers are flaunting their wealth through healthy (and extravagant!) lifestyle choices and creating a new form of stealth wealth.  Welcome to “wellthness”!

3 Ways To Improve Your Wellness Social Status:

  1. Clean Eating. Forget about fast food. 2015 is all about pure food restaurants and clean eating apps. Bring your pricey Whole Foods green juice to work and send a message of status – it’s now seen as a reflection of wealth, health and discipline (and should help your skin, too!). I recently experienced this trend when a guest at an elegant brunch pulled out a bottle of chlorophyl and passed it around the table.  Bottoms up!
  2. Luxury Performance Wear. It’s time to upgrade your workout wardrobe. Activewear is everywhere, with consumers trading in their t-shirts and jeans for stylish looks from brands like Sweaty Betty and Fabletics. Even if you can’t make it to the gym, you’ll project a feeling of atheleticism and wellness while out and about.
  3. Invite-only gyms.  For those with serious cash, it’s no longer enough to have a membership at the posh country club. If you really want to impress, you need to be part of exclusive, invite-only gyms like E by Equinox in New York. With an annual membership fee of $26,000, you get a 24-hour concierge, private changing cabanas, a state-of-the-art gym, and private sessions with “Tier 4” trainers.

While few of us will be working out at E, I love that more and more people are consciously thinking about healthy food and exercising. A focus on wellness also means a focus on prevention, which typically leads to the use of more alternative therapies and treatments.  I’m totally into that and look forward to exploring this shift in the coming months!



Related Posts

COR courtyard Kelly Turso2

The Creativity Within COR Cellars

The United States is the fourth-largest wine producing country in the world behind France, Italy and Spain. Each year, more than 806 million gallons of wine