Marketers start conversations. When we’re doing our jobs well, people are talking. Sometimes it’s substantive, other days it may be fluff, but continuous chatter is what we all strive for. Relevance equals importance- this branding quote from Drake brings it home.
There will be days when I walk in an arena and people will cheer and then there might be days when I walk in an arena and people might boo, but it all sounds the same to me because it’s all just noise that lets me know that I’m relevant.
How do you stay relevant? Leave a comment below and let us know.