Let’s Make a (Celebrity) Deal

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After living in Los Angeles for nearly 20 years, the novelty of meeting a celebrity has worn off.   But in the marketing world, establishing the right celebrity deal is still one of the most exciting things you can do for your brand. Recently I was asked to create and pitch a beauty concept for one of the world’s […]

Beauty and the Beast (a.k.a QVC)

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Once upon a time there was a stigma attached to QVC – a perception that QVC beauty products were not prestige. But then they began upping their style credibiitiy by featuring designer brands and celebrity spokespeople and the tables turned – everybody from Neutragena to Saint Laurent began fighting for air-time. Talk about a fairy tale […]

How to Succeed as an On-Air QVC Spokesperson

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It goes without saying that a dynamo spokesperson can be worth their weight in gold.  But as it is with everything, determining a good spokesperson can be subjective. The style that resonates with me won’t necessarily work for you.  So unless you are a known personality with credibility and a big following, there isn’t a […]