Expert Tips

Licensing Expo- A Recap

Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States…

Beauty’s Latest Black Magic

Move over coconut oil, there’s a new buzzword in town – activated charcoal.  It’s being added to cleansers (see our post on konjac here), face…

5 Must-Try Spring Nail Trends

Who doesn’t love a new nail polish? Relatively inexpensive, it’s one of those small indulgences that can give your look (and mood!) an instant…

celebrity deal tips

Let’s Make a (Celebrity) Deal

After living in Los Angeles for nearly 20 years, the novelty of meeting a celebrity has worn off.   But in the marketing world, establishing the…