Functional Fabrics and the Future of Beauty

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Who doesn’t love multifunctional products? Anything that saves time and money is a winner for me. Now the apparel industry has gotten into the game, introducing cosmetic textiles, known as either dermotextiles or cosmétotextiles. These futuristic fabrics are either imprinted with a continuous controlled release system or embedded with micro-encapsulated active ingredients. As the fabric […]

Licensing Expo- A Recap

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Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States and Canada generating 59.8% ($144.3 Billion) of that total. Yes, those of us living in North America really love our branded merchandise- from food to fashion, sports and music, the licensing industry […]

The Dawn of a New Age in Sun Care

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As a Southern California girl who loves to be outdoors, I get more than my fair share of sun exposure.   And I love it; I mean I really, REALLY love it. So needless to say, I spend a good deal of money on sunscreen and have experimented with a lot of different brands and delivery […]

3 Ways to Reach Beauty’s Most Valuable Customer

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The faces of several notable Spring 2015 fashion campaigns looked rather different than years past. Instead of smooth, porcelain skinned teenage supermodels, we saw icons like 80-year-old author Joan Didion, 93-year-old style icon Iris Apfel and music legend Joni Mitchell (representing Celine, Kate Spade and Saint Laurent, respectively). Add that to 50-year-old Monica Bellucci being cast […]

Beauty’s Latest Black Magic

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Move over coconut oil, there’s a new buzzword in town – activated charcoal.  It’s being added to cleansers (see our post on konjac here), face masks, toothbrushes, supplements and even juices for its ability to absorb toxins. Its efficacy is the real deal – charcoal has been used in the medial field for decades to treat the […]

5 Must-Try Spring Nail Trends

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Who doesn’t love a new nail polish? Relatively inexpensive, it’s one of those small indulgences that can give your look (and mood!) an instant lift.  Although sales have slowed significantly since 2012, the nail category is still a hotbed of creative expression. Having secured their place in the fashion world, nails have become an an extension of the runway […]

3 Healthy Ways to Improve Your Social Status

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Got some extra cash coming your way?  Trying to raise your social status?  Skip the new Chanel bag and invest in Pressed Juicery’s $780 month juice delivery (and post a photo on Instagram) instead. It’s official – wellness has become the new status symbol. It’s no secret that the health and wellness market is booming. Now […]

Top 3 Buzz-Worthy Packaging Trends

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EOS.  Bumble and Bumble.  Rouge Louboutin.  Clé de Peau Beauté. These are just a few of the beauty brands that make me love package design and development.  It’s such a fun challenge – figuring out how to convey the  most important elements of your brand’s positioning in a unique, memorable and functional way. And I’m […]

Perfecting PR: Interview with Karin Pellmann Communications

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Sometimes it’s hard to put a value on the importance of public relations.  But it can make or break you – countless celebrities and major brands have yet to recover from some serious blunders that resulted in PR nightmares. It happens every day. I had a chance to sit down with Karin Pellmann Unger, who knows a thing […]

How to Master the On-Air Sell – Part One

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Selling a product on live television is not for the faint of heart.   You’ve got multiple screens to watch, a producer directing you through an ear piece, customer call-ins, a host firing off questions, models and live demos.  And no, you don’t get to practice first. When I was on-air, QVC had about 3,000 vendors and launched 14,000 […]