Licensing Expo- A Recap
Brand licensing is a massive, and quite profitable, global empire. Worldwide sales of licensed goods soared to $241.5 Billion in 2014, the United States…
Expert Tips
The Dawn of a New Age in Sun Care
As a Southern California girl who loves to be outdoors, I get more than my fair share of sun exposure. And I love it;…
3 Ways to Reach Beauty’s Most Valuable Customer
The faces of several notable Spring 2015 fashion campaigns looked rather different than years past. Instead of smooth, porcelain skinned teenage supermodels, we saw icons…
Beauty’s Latest Black Magic
Move over coconut oil, there’s a new buzzword in town – activated charcoal. It’s being added to cleansers (see our post on konjac here), face…
5 Must-Try Spring Nail Trends
Who doesn’t love a new nail polish? Relatively inexpensive, it’s one of those small indulgences that can give your look (and mood!) an instant…
3 Healthy Ways to Improve Your Social Status
Got some extra cash coming your way? Trying to raise your social status? Skip the new Chanel bag and invest in Pressed Juicery’s $780…
Top 3 Buzz-Worthy Packaging Trends
EOS. Bumble and Bumble. Rouge Louboutin. Clé de Peau Beauté. These are just a few of the beauty brands that make me love package…
Perfecting PR: Interview with Karin Pellmann Communications
Sometimes it’s hard to put a value on the importance of public relations. But it can make or break you – countless celebrities and major…
How to Master the On-Air Sell – Part One
Selling a product on live television is not for the faint of heart. You’ve got multiple screens to watch, a producer directing you through an…
Let’s Make a (Celebrity) Deal
After living in Los Angeles for nearly 20 years, the novelty of meeting a celebrity has worn off. But in the marketing world, establishing the…