Seven Sundays- Interview

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I’ve always found it fascinating how brands are born. Some start from identifying a market needs, others from a me-too quest for success. But the really great brands, 99% of the time, are the blood, sweat, tears and soul-satisfying dream of an inspired founder. These brands start from a twinkle in the eye, an intuition, […]

Arctic Zero

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Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing.  That is, unless you are indulging in Arctic Zero Fit Frozen Desserts.  At a mere 150 – 300 calories per pint, you can polish off the entire container with zero guilt! Arctic […]

Bright, Bold BOOMCHICKAPOP

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I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua bags of deliciousness shouting in a sea of yawn-worthy chips, pretzels and popcorn. I loved that the calorie count was right there on the front of the bag; sugar content is […]

Cold Weather Comfort w/ Ridge Merino

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With winter still in full swing around the country, we thought it apropos to feature Jeff and Susan Russell, the founders of Ridge Merino. Ridge is a premium performance outdoor apparel brand and the first to offer affordable, Woolmark-certified 100% Merino wool baselayers. So whether you’re braving the negative temps or just going for an […]