The 2015 LA Auto Show is experience marketing at it’s ultimate best. The show has settled into the Los Angeles Convention Center for an automotive spectacle attracting over 900,000 attendees before the conclusion of it’s 10 day run. There are over 125 exhibitors showcasing roughly 800 cars to revelers and potential buyers alike. And if you weren’t thinking of buying, some of the immersive brand experiences may sway you over to the dark side (literally).
More than any other year, the 2015 LA Auto Show brought design and technology together for jaw-dropping collaborations that will enhance our driving experiences in the very near future.- thank you Volvo. Additionally, we saw an even stronger integration of lifestyle elements like Scion connecting with uber DJ Steve Aoki plus media tie-ins between Fiat & Star Wars and Aston Martin & Spectre, just to name a few.
Always up for an adventure, Brandettes laced up our sneaks, grabbed our camera and hit the LA Auto Show (along with the crowds) this weekend to uncover a few of the finer points of this massive product spotlight. Here are a few of our favorite highlights of breakthrough branding found at the show: