“...It’s not just their technical skills that impress me. Brandettes was a joy to work with because of their amazingly positive attitudes and attention to detail. Nikola and team are experienced and refined marketing mrofessionals with great insight and instincts.”
Media buying is the process of selecting and placing ads in front of your ideal audiences at just about any given moment. There are many different ways that this can be done by your food media buying agency, but they all center around one goal: getting people who would love to buy something seen by them right when their attention needs compelling others into action.
The right tactics for any food media buying agency to employ depends on the brand, but typically a cross-channel approach is best. Channels can include but not be limited to:
When looking to convert, including public relations and media-related testimonials in advertising works well and is a clever approach. Food and culinary experiences are warranted to top people’s list of the things they like to share and talk about, so creating memorable content is key. Creating content, designing social media posts and creating videos is not only suggested, but an essential tactic a food media buying agency like Brandettes, employs. Additionally, retargeting ads, geo-fencing, keyword and contextual advertising and landing pages that generate leads for your brand are an important part of the paid media experience and tactics your food media buying agency would absolutely recommend.
As you follow up on leads (with a big thank you to your food media buying agency, wink wink) and turn those leads into new customers, media buying and planning can help to keep your brand top of mind. Tactics that deliver value to the customer and educate them on what helps your brand stand out amongst the competition are important. Tactics can include:
Employing any marketing tactics without a sound strategy is, in this food media buying agency’s playbook, a waste of time and resources. An effective and measurable strategy must be employed to generate positive results. Each brand’s media buying strategy must demonstrate value to the brand and company. It must extend beyond the simple act of buying ad space. Strategizing which channels will have the most impact on the audience while ensuring the advertiser pays the lowest possible costs is the ultimate goal of a good media buying strategy, one that Brandettes employs as your food media buying agency of choice.
The end goal of any strong strategy is to enable the brand to control (or minimize) the ad spend, and at the same time maximize conversions. In some cases, programmatic advertising may be ideal to employ as it takes all the hassle of negotiating with publishers, and automatically chooses the best ads for a publisher and the best space for advertisers. As your food media buying agency of record, Brandettes will plan out the best program to meet your brand’s ultimate set of objectives.
We offer comprehensive media buying services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.
Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.
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