Natural Products Strategic Planning

Smart Social Starts Here

Posting on the gram, without a plan? That’s not our style. At Brandettes, we craft strategic social media roadmaps—organic and paid—that align with your goals and make every post, ad, and click count with the natural audience.

Natural Products Strategic Planning

Natural Products Media Buying Agency

Trace Shilajit

UGC is More Than Just an Acronym

We help natural brands strategically plan and amplify UGC (user generated content) campaigns native to platforms like TikTok and Meta, then strategically integrate it into paid campaigns. Whether it’s a glowing review, a tutorial, or GRWM (get ready with me), authentic content fuels engagement and improves ad efficiency across the funnel.

Strategy First. Scroll-Worthy Always.

Paid and organic shouldn’t live in silos. We build integrated strategies that connect your content efforts—from boosted posts to high-converting ad funnels. Whether it’s promoting a product drop or growing awareness, we ensure your paid and organic work together to deliver real ROI.

Natural Products Strategic Planning Case Studies

Ready to Rethink Performance Marketing?

We’re Just A Call / Zoom / Email Away

The media buying process is a lot more than just placing ads. It’s an art form that requires knowledge of market trends, creative vision and execution skills to make sure your company gets the best bang for its buck when it comes time to advertise your products or services on any given platform. Brandettes is your natural products media buying agency with the experts and experience to maximize your strategic media buying and drive meaningful results – but how does a brand get started?

Our CPG Media Buying Agency Services Include

Brand Audit

Our agency takes the time o review your existing CPG media and performance marketing plan, evaluating metrics to determine the best plan forward.

Strategic Goal Setting

Brandettes CPG agency works with internal and external stakeholders to review goals and objectives, then we align on stretch objectives for the overall program.

 

Media Buying Strategy

We work across departments to put a cross-channel strategy, and execution plan that matches up with your goals. Brandettes, as your CPG media buying agency, will help facilitate integration, budgeting and metrics.

Media Placement + Tracking

We place media and manage placement along with calendarized data collection, analysis and optimization. Monthly review sessions are scheduled to continually track and monitor towards brand goals/metrics.

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

The D2C channel is crowded, with a host of new brands entering the market on daily basis. Simply put, the competition is fierce for any brand and natural products media buying agency. When you need an effective and cost-efficient media strategy that will help your business stand out in today’s crowded market – it makes sense to work with an experienced natural products media buying agency like Brandettes. We work with our clients one-on-one from the start of planning your digital media strategy, through the execution, setting up accountability and conversion metrics to track and adjust performance as needed.

 

Established brand ready to evolve?

As your natural products media buying agency specialists, Brandettes works with you to thoughtfully and strategically evolve your paid media strategy through our unique discovery process. After all, you know your brand and audience best. We’ll work together to outline your ultimate brand goals and establish the right budget and tactics to help you drive true growth.

About Our Process

Research + Strategy

Brandettes works to understand your goals and the competitive landscape to develop a strategy for an effective brand strategy consulting services program

Direction

We will align project goals with a range of positioning strategies to support your marketing efforts

Support

We go beyond brand positioning to bring you comprehensive, cross-channel marketing services to build awareness, trust and conversions

Delivery

We deliver consistently great work, month after month, so you can focus on what you do best, leaving the marketing to us

What is media buying?

Media buying is the process of selecting and placing ads in front your ideal audiences at just about any given moment. There are many different ways that this can be done by your natural products media buying agency, but they all center around one goal: getting people who would love to buy something seen by them right when their attention needs compelling others into action.

The right tactics for any natural products media buying agency to employ depends on the brand, but typically a cross-channel approach is best. Channels can include but not be limited to:

  • SEM + SEO
  • Pay per click or PPC
  • Social media ads for channels such as Facebook, Instagram, Pinterest, TikTok and more
  • Digital display advertising (demographic and behavioral)
  • Television media
  • Outdoor venues such as billboards, bus stops, subway stations and mor
  • Radio and and/or podcast
  • Print
  • Public and media relations
  • Strategic partnerships

When looking to convert, including public relations and media-related testimonials in advertising works well and is a clever approach. Creating content, designing social media posts and creating videos is not only suggested, but an essential tactic a natural products media buying agency like Brandettes, employs. Additionally, retargeting ads, geo-fencing, keyword and contextual advertising and landing pages that generate leads for your brand are and important part of the paid media experience and tactics your natural products media buying agency would absolutely recommend. 

As you follow up on leads (with a big thank you to your natural products media buying agency, wink wink) and turn those leads into new customers, media buying and planning can help to keep your brand top of mind. Tactics that deliver value to the customer and educate them on what helps your brand stand out amongst the competition are important. Tactics can include:

  • Warm lead nurturing campaigns
  • Product upsell opportunities
  • Special promotions and seasonal offers
  • Email funnel and nurture campaigns
  • CRM database management

Is there a strategy to media buying?

Employing any marketing tactics without a sound strategy is, in this natural products media buying agency’s playbook, a waste of time and resources. An effective and measurable strategy must be employed to generate positive results. Each brand’s media buying strategy must demonstrate value to the brand and company. It must extend beyond the simple act of buying ad space. Strategizing which channels will have the most impact on the audience while ensuring the advertiser pays the lowest possible costs is the ultimate goal of a good media buying strategy, one that Brandettes employs as your natural products media buying agency of choice.

The end goal of any strong strategy is to enable the brand to control (or minimize) the ad spend, and at the same time maximize conversions. In some cases, programmatic advertising may be ideal to employ as it takes all the hassle of negotiating with publishers, and automatically chooses the best ads for a publisher and the best space for advertisers. As your natural products media buying agency of record, Brandettes will plan out the best program to meet your brand’s ultimate set of objectives.

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What's the difference between media planning and media buying?

Media buying and planning fall into the same category, but they’re two different processes. In media purchasing (or “buying”), our natural products media buying agency team focuses on getting as many impressions from right audience at lowest cost during a campaign. Media planning is the act of planning out that campaign- it’s more strategic. The strategies we employ as your natural products media buying agency could involve a keyword focus, channel focus or seasonal push. Our comprehensive planning phase will bring to light strategic thinking behind campaign that can be distributed through various channels such like TV ads or billboards etc.

Natural products media buying agency planners must decide which means will work best to target specific groups.

How does Brandettes onboard a client looking for media buying?

During the onboarding stage, Brandettes’ natural products media buying agency conducts in-depth research and planning of the advertising strategy- we like to call it an audit. Our digital team will evaluate a wide range of criteria including keywords, target audience, the advertising budget, and the campaign goals in order to select the best channel where to buy ad space.

Ready to hire your next natural products media buying agency?

We offer comprehensive media buying services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a branding agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.