Drink till you’re pretty
I have a (sort of) secret addiction: oral beauty supplements, AKA nutricosmetics (A hybrid of cosmeceuticals and nutraceuticals). I take upwards of 20 supplements a day and I’m convinced that they have a significant impact on my skin, hair and nails. I actually feel a mild panic when I miss a day, kind of like […]
Beauty and the Beast (a.k.a QVC)
Once upon a time there was a stigma attached to QVC – a perception that QVC beauty products were not prestige. But then they began upping their style credibiitiy by featuring designer brands and celebrity spokespeople and the tables turned – everybody from Neutragena to Saint Laurent began fighting for air-time. Talk about a fairy tale […]
How to Succeed as an On-Air QVC Spokesperson
It goes without saying that a dynamo spokesperson can be worth their weight in gold. But as it is with everything, determining a good spokesperson can be subjective. The style that resonates with me won’t necessarily work for you. So unless you are a known personality with credibility and a big following, there isn’t a […]
QVC – The Agony and the Ecstasy
Let me begin by saying that I learned more about marketing and product development while working with QVC than at any other time in my career. My QVC spokesperson experience began by developing skincare, nail color and cosmetic products for QVC-only brands. I learned the ropes. I saw what worked. Then I had my big […]
Meet the Brandettes
Well, hello there- welcome to Brandettes! Won’t you come in? We’d love to show you around the place. Brandettes is a place where beauty and branding meet and mix it up. Created by Christina Marcaccini and Nikola Cline as a hub for featuring brands, products and places we love. Along the way, we want to […]