Branding Blog Post Archives - Brandettes: Adventures in Branding

InterviewsApril 2, 2015<March 10, 2016

Justin’s- Behind the Brand with Justin Gold

Justin’s Peanut Butter Cups are great. They’re really, really, really great. Coveted and purchased by the case …by more than a few people I…

Brands We LoveMarch 30, 2015<May 28, 2016

The perfect brand, for me, is one that offers a whole lot of style with an equal dose of value. Every once in a…

InterviewsMarch 25, 2015<May 28, 2016

I’ve always found it fascinating how brands are born. Some start from identifying a market needs, others from a me-too quest for success. But…

InterviewsMarch 23, 2015<May 28, 2016

Now that spring is here and stores are replacing blazers with bikinis, those late night ice cream splurges don’t seem quite as appealing. That…

Brands We LoveMarch 19, 2015<February 4, 2016

Maybe it was need (we really do need some new sheets), but I’m inclined to think it was the Saturday morning mimosa that accelerated…

InterviewsMarch 16, 2015<May 28, 2016

I first spied BOOMCHICKAPOP’S bright, bold, party-ready package in the snack food aisle of my local Target. There they were- bright pink and aqua…

InterviewsMarch 10, 2015<May 28, 2016

With winter still in full swing around the country, we thought it apropos to feature Jeff and Susan Russell, the founders of Ridge Merino….

AdventuresMarch 9, 2015<May 28, 2016

Last weekend The Brandettes took a trip south to Anaheim, California to attend the Natural Products Expo West…and what a trip it was! For 24 years,…

Brands We LoveMarch 9, 2015<February 5, 2016

I recently had my very first swig of whiskey and bourbon. I have no good reason as to why I waited so long; maybe…

Brands We LoveJanuary 28, 2015<February 5, 2016

I can still remember the delicious thrill of buying my first Juicy Couture sweat suit. Matching sage green terry separates bought on the second…