Love. Lust. Liberator.
Over and over we hear the phrase “sex sells”. It’s certainly one of the tools in a marketers toolbox, whether overt or flirtatious, it…
Branding
Hawaii Travel- An Insider’s Experience
Hawai’i has always been a special place for me, magical even. I, like many other visitors from around the globe, have flocked to the…
Hollywood Bowl’s Marketing Magic
Every year, around this time, you can find me pouring over the Hollywood Bowl events schedule to plan my summer’s entertainment. It’s a bit of…
The Lowdown- Micellar Water
Micellar water is one of the hottest new discoveries being buzzed about in magazines, on beauty blogs and by good ol’ fashioned word of…
Jessica Beattie of HACIENDA
Developing a successful lifestyle brand is no small task. Mastering many diverse categories is tough for even the sharpest marketing minds. The biggest key…
Commodity Fragrances- Behind the Brand
We discovered Commodity fragrances via an article in Fast Company in early 2014, then experienced the brand’s Fitting Kit, and have had a high school-like crush on…
Coachella Marketing Tips That Work
It’s hard to ignore- festival season is here! Kicked off with gusto by the mother ship, Coachella. It may not have been the first,…
Record Store Day- The Interview
Records can change your life forever. The right song, the right band, can make you feel part of something much bigger and more powerful…
Happiness Ambassador
I cannot remember a time when I haven’t loved Hello Kitty. The Sanrio store, with all its plastic bubblegum goodness, was my mecca as…
Creativity, Coolhaus Style
Coolhaus, the seven-year-old sweet treats brand founded by friends and uber-smart ladies Natasha Case and Freya Estreller, is known for its adventurous flavors. Fried…