Succulent Nails Are Really A Thing
Innovation in the nail category reached a fever pitch in 2013 with the meteoric rise and mass consumer adoption of gel manicures. It was the largest percentage increase the beauty industry had seen in decades, surpassing any other category by a long shot. The last few years have seen gel nails slowing down a bit, […]
What Runners Know About Social Marketing
I’m a runner. I’ve been a runner for over a decade now, moving forward yet traveling nowhere in a hurry. I fall into a category called “snail’s pace” runners- we’re slow, steady and rarely at the front of the pack. In terms of time, if I’m running a 10-minute mile, that’s just about lightening speed […]
Global Happiness, Unwrapped
The World Happiness Report has been published annually in advance of the United Nations’ International Day of Happiness (March 20), and in it are some fascinating factoids. A few tidbits about what makes humans tick, yes, but the report provides an absorbing and statistically sound look on what, ultimately, is our innate need to feel […]
Hot Sauce, A Scorching Success
It’s always interesting to discover a product that suddenly steps into the limelight after years (in this case, centuries) in the shadows. Hot sauce, pardon the pun, is a product that is absolutely on fire currently. Domesticated chile pepper plants were cultivated and used in cooking as far back as 6,000 years ago in South […]