Summer is the perfect time to lighten up, and this month’s favorite brands have more than a whiff of whimsy. Whether it’s the bohemian florals of Ulla Johnson, the swan-tacular floats from Sunnylife or the 70’s fab specs from the new LA-based sunnies brand, Perverse, these trending brands are pretty, playful and totally party ready.
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Nothing beats spending a Sunday Funday lolling around the pool. This Australian brand upped the Instagram ante on cool pool toys with their giant flamingos, swans and pineapples- prices hover around $70.00 for each. Sunnylife has a summer pop up shop at Glendale’s Americana at Brand where you can outfit your squad with floats, bright patterned umbrellas, beach chairs and outdoor accessories.
Created by the founder of NYX Cosmetics, Toni Ko, Perverse brings sunnies into a more affordable space. Clever brands like this are ones to watch- they take a long hard look at where the market is stagnating and then forge their own path to innovation. Licensed sunglasses have been climbing in price for nearly two decades; Perverse churns out a wide selection of designer-esque styles at $50-75, making new sunglasses an approachable option for all.
Ulla Johnson designs dresses that compliment my summer, bohemian fantasy life. The earthy caftans and peasant-style midi dresses boldly mix patterns, embroidery and colors that work together artfully. Somehow modern and vintage all at the same time; perfectly suited for warm evenings and casual dinners with friends. I’m swooning, you will too.