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For Entrepreneur Erin Condren, It Pays to Plan Ahead

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Life may be what happens when making other plans, but for stay-at-home mom turned entrepreneur Erin Condren, planning is life—and it should be as colorful, inspirational, and stylish as possible. She began her eponymous paper goods business from her home 10 years ago, producing exquisite customizable paper planners to give busy women the tools to […]

How Skinny & Co. Stands Out from the Coconut Oil Crowd

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I’ll admit, I’m a little obsessed. After decades of working in the beauty industry and having sampled the coolest, newest and most buzzed about skincare products on the market, my all-time favorite product might just be coconut oil. It does, just about, everything. Praised for it’s rich hydration and antimicrobial properties, coconut oil is perfect for moisturizing, removing […]

A Start To Simplifying Life- 3 Favorite Brands

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With a hefty list of personal goals and overblown resolutions, many of us are seeking ways to up our wellness game for 2017. It is a time for new beginnings and, boy, don’t marketers know it. Consider a new gym membership or clean eating plan to start the year and be inundated with high impact promotions […]

Thinx Period Panties- Transforming a Taboo Topic

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Most women have a hate/hate relationship with their periods, and who can blame them. Each month’s cycle is, for many, a painful and often messy endurance race that one braces themselves for. In third world countries, the situation is much more dire. Millions of girls, annually, are forced to miss school, or worse, drop out […]

3 Favorite Rock ‘n’ Roll Style Brands: November

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This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now, at a time when we’re all feeling a bit rebellious. Rock ‘n’ Roll Style- Our 3 Favorite Brands This Month Pam & Gela My love for these true, original girl bosses runs deep. […]

3 Favorite Brand Collaborations: October

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This month, were focusing on the best brand collaborations out currently, the ones that have us taking out our Amex with a resounding YES. Loyal Brandettes readers know we’re smitten with great brand collabs that elevate all involved through design, creativity and good ol’ fashioned brand power. We’re such strong believers, we even wrote our own guide […]

3 Favorite Brands: September

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Fall always, for me, ushers in a bit of a reinvention. It’s time to refresh, explore new styles and get ready for cooler temps ahead. Right now, I’m feeling the old school fitness vibes. Perhaps it’s a byproduct of binge watching The Get Down or rediscovering The Karate Kid, but the 70’s and 80’s athletic flair feels impossibly fresh. Here, […]

3 Favorite Brands: August

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Direct to consumer brands are blooming big time. The refreshingly direct approach is clean, clear and focused in a sea of omni-channel brands that can often become cloudy. The three brands featured this month are major standouts, favorites for a whole host of reasons. The increased margin realized from direct to consumer distribution enables the […]

Sunset Skateboards’ Radical Redux

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Race, gender, income, weight, origin, age…all factors rendered completely irrelevant in the world of skate boarding. The inclusive nature of the skate culture is welcoming (yet still competitive) with counter-culture roots that run deep through the core of the sport and those that love it. Individuality is relished; now isn’t that refreshing? As a longtime […]

3 Favorite Brands: July

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Summer is the perfect time to lighten up, and this month’s favorite brands have more than a whiff of whimsy. Whether it’s the bohemian florals of Ulla Johnson, the swan-tacular floats from Sunnylife or the 70’s fab specs from the new LA-based sunnies brand, Perverse, these trending brands are pretty, playful and totally party ready. Trending Now- […]