Case Study- Reinventing Indigo’s Logo, The Final Design
Reinventing your brand’s identity is no simple task. Actually, it’s possible that the decision to do it in the first place, to accept the…
Brands We Love
For Entrepreneur Erin Condren, It Pays to Plan Ahead
Life may be what happens when making other plans, but for stay-at-home mom turned entrepreneur Erin Condren, planning is life—and it should be as…
How Skinny & Co. Stands Out from the Coconut Oil Crowd
I’ll admit, I’m a little obsessed. After decades of working in the beauty industry and having sampled the coolest, newest and most buzzed about skincare…
A Start To Simplifying Life- 3 Favorite Brands
With a hefty list of personal goals and overblown resolutions, many of us are seeking ways to up our wellness game for 2017. It is…
Thinx Period Panties- Transforming a Taboo Topic
Most women have a hate/hate relationship with their periods, and who can blame them. Each month’s cycle is, for many, a painful and often…
3 Favorite Rock ‘n’ Roll Style Brands: November
This month’s favorite brands come with an edge, a snarl and a decidedly dissident attitude. Their rock ‘n’ roll style and independent spirit feel perfectly now,…
3 Favorite Brand Collaborations: October
This month, were focusing on the best brand collaborations out currently, the ones that have us taking out our Amex with a resounding YES….
3 Favorite Brands: September
Fall always, for me, ushers in a bit of a reinvention. It’s time to refresh, explore new styles and get ready for cooler temps ahead….
3 Favorite Brands: August
Direct to consumer brands are blooming big time. The refreshingly direct approach is clean, clear and focused in a sea of omni-channel brands that…
Sunset Skateboards’ Radical Redux
Race, gender, income, weight, origin, age…all factors rendered completely irrelevant in the world of skate boarding. The inclusive nature of the skate culture is…