marketing agency
Packaging Design

Packaging Design Agency

We can all agree- package design is at the core of a successful brand experience. Functionality, environmental friendliness, cost, availability, compliance and innovation- the list of things to consider when embarking on a project is long (and important). At Brandettes packaging design agency, we design branding and packaging systems that effectively communicate and amplify a brand’s position in the marketplace and how it fits into their consumers’ lifestyles. Then we serve it up with a major dose of delight. 

Whether it is a new concept, a modification to a current package or an aesthetic update, Brandettes agency team of experts can help bring your vision to life. As a packaging design agency, we thrive in creating all of the clever details that go into a functional yet beautiful package design, but do so with an eye on the bottom line and a focus on logistics.

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Pre-launch startup?

We get it, package design can seem overwhelming. You want your brand to be perceived well in the marketplace and for your product to grow, but those goals have to be met with practicality when it comes to execution and cost. Brandettes packaging design agency can be your “sherpa” throughout the process. As an agency, we’ve helped launch a variety of projects, large and small, and understand what it takes to transform an idea into an actual retail-ready product. Brandettes agency creates strategies that fully integrate with your business goals and brand messaging. We take the time to work with you and your team throughout the process to make sure your branding, package design and positioning are on point and on brand. We obsess over the details so you don’t have to.

Ready to start something great?

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Our Packaging Design Agency Services Include

Competitive Research

As a packaging design agency, Brandettes works to understand your goals, budget and the competitive landscape to develop a customized package design strategy that's exactly right for your brand.

Primary + Secondary Packaging

Primary and secondary packaging are different in terms of their purpose and presentation. Our team of creative and functional agency experts will source and design the right format for your project, while keeping an eye on cost.

Functionality + Sourcing

Compatibility and functionality are key.  Brandettes agency will work with you to source packaging that's design-minded while also focused on function, compatibility, stability and environmental best practices.

Graphic Design

Brandettes packaging design agency works with you from concept to complete production art, offering coaching, proofing and editing along the way.

Established brand ready to evolve?

Brandettes agency is the premiere packaging design agency specializing in consumer-packaged goods brands (also known as CPG) and proud to be a two-time American Packaging Design award winner. Whether you’re ready for a complete refresh or just need help bringing a new category to life, we’ll bring fresh ideas to the table that make sense and make a difference. Our agency will work alongside you and your team to thoughtfully strategize brand architecture, product innovation and packaging ideas that bring your goals to life. Our agency offers full ideation, process optimization and in-house brand architecture services to further round out a comprehensive program of packaging design agency support.

About Our Packaging Design Agency Process

Research + Strategy

Standout packaging design can be a powerful tool to distinguish a brand in a crowded market. Brandettes agency goal is to thoroughly understand the competitive landscape within your industry to help you develop the ideal package for your brand and product range.

Design Direction

Our talented, award-winning packaging resources and designers start with a mood board and move into design concepts, samples and revisions until we get it golden (and in budget). We're also happy to work with you on compatibility and evacuation studies, as needed.


Food, beauty or wellness brand? We've got you. As a packaging design agency, we will customize and develop unique packaging elements for your brand or product. Our goal is to provide you with cost effective solutions while also delivering a true "wow".


We'll be happy to work with you on print-ready production files. Upon completion of the project, your team will receive all design assets delivered in various file formats for printing, compliance and legal.

“40 years leading marketing at multiple global brands - Revlon, Sassoon, Matrix and others. Nikola is head and shoulders above anyone else I have worked with in my career. Her marketing expertise is beyond reproach.”

- Robert Yates, SVP, John Paul Mitchell Systems

What makes great packaging design agency?

Packaging is usually the first thing to catch a consumer or buyer’s eye- like it or not, we all judge a book by its cover. To stand out on the shelf from a distance you need attractive, bold and eye-catching design elements. Depending on your product and your target audience, you can leverage various effects to create interest and draw attention. This can vary, but some examples are incorporating bright colors, embossing, using foils, and utilizing different textures. There are many design elements we can employ as your packaging design agency. Additionally, we can explore a unique package structure that stands out from the competition. Exclusive elements with an attractive package structure can be visually appealing, like a unique bottle shape or innovative folding carton. Functionality and ease of use are always important, as well as offering cost effective solutions that allow for strong margins. It’s all about finding the right balance between attractiveness, uniqueness, and functionality to create a memorable packaging design.

As a packaging design agency, Brandettes has experience creating memorable, award-winning packaging. We can strategize a plan that uses packaging to carve out market white space. We try to stay on top of the trends to bring you solutions that will bring your brand to life and have strong partnerships with packaging manufacturers and dealers whose job it is to uncover innovation. We’re the agency experts, allow us to guide you through the process.

How does packaging design affect the brand experience?

With so many brands in the marketplace it’s more important than ever to have a great packaging design to stand out from the competition. To be honest, packaging for your brand matters deeply. It represents everything a brand stands for (the brand ethos). Consumers shop with their eyes first and you need an eye-catching design to reach out to your consumer from the shelf. It is the face of your product and your brand and deserves great consideration during the development process. A consumer can simply overlook your product if another package looks more appealing. You want to be able to capture their attention in a glimpse (within seconds) and bold design will draw a consumer to your product.

Let’s talk about secondary packaging and how you can make a difference with the unboxing experience. Have you ever purchased something online and received it in the coolest box that made you already love the product before even opening it? First impressions raise your expectations for what’s inside. It essentially influences how your customer will perceive your product which in turn gives the ultimate brand experience.

What kind of brand experience do you want your consumers to have? Connect with Brandettes agency and let’s talk through your goals. As a packaging design agency, we love the challenge, and we love working with brands to create the ultimate brand experience for your consumers.

services brand strategy positioning establish personaility brand voice
services brand strategy positioning target audience defined

Can packaging design agency re-fresh my existing packaging?

Brandettes agency can absolutely re-fresh your existing packaging. We have had a lot of clients who come to our packaging design agency to get a “facelift” on their current package. As times change, we must adapt and change as well, and Brandettes is certainly the right agency to help you with a re-fresh. We’re happy to take you through a few case studies to share our brand refresh and restage work. We begin with your goals and seek to understand what’s working well or could work better with your current package. We will also dive into your specific industry and do a brand audit and competitive analysis to see how best to help your brand stand out from your competition. We have a tried and true process for creating great work, reach out to schedule a call so we can take you through the steps. 

What should I know about the packaging design agency process?

Collaboration is the key to getting the best work. At Brandettes packaging design agency, we start planning a strategy after our initial consultation to put structure to the project and proposal. No two products are the same, so we customize each and every proposal. Our agency is a team of experts which includes amazing designers, project managers and engineers. We typically begin with positioning and then bridge into design within weeks of engaging for a project.  Upon completion of the project, we will deliver all design assets to your team.

Ready to hire your next packaging design agency?

Brandettes agency offers a complete range of packaging design agency services to meet all of your brand and product needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes agency is a packaging design agency focused on consumer packaged goods brands (CPG), your ideal partner for making your food, beauty, natural product or lifestyle brand stand out from the crowd.