marketing agency

CPG Ecommerce Agency

Optimizing your CPG website to maximize conversion is not only important, it’s essential to any CPG brand’s growth strategy. Brandettes’ CPG ecommerce agency designs functional sites and tactical programs that align your marketing, creative and technology to serve your business goals and drive direct revenue. Ready for growth? Our team at Brandettes agency has you covered. 

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Our CPG Ecommerce Agency Services Include

Competitive Research

Our comprehensive research reviews your closest market competitors and evaluates their ecom strategies so you can operate at parity or beyond.

SEO Audit

We optimize brand sites and landing pages to maximize search engine optimization and help your CPG brand effectively rank while building a long term attraction strategy.

Web Design

Brandettes’ CPG ecommerce agency’s talented, experienced web developers and graphic designers create impactful virtual storefronts that perfectly represent your brand and are optimized for D2C sales.

Campaign Promotions

We develop a full promotional calendars and execute cross-channel campaigns for strong performance marketing, email and social program conversion.

Ready to start something great?

Let’s schedule an intro call

Pre-launch startup?

Developing the next great consumer packaged goods (CPG) brand is not for the faint of heart. You’ll need to begin your e-commerce strategy with the end in mind, tapping into trust building activities to earn a consumer’s business. You’ll need a high-performing ecommerce shop and marketing strategy that makes the most of your budget. No matter your chosen platform, Brandettes CPG ecommerce agency develops sites with a combination of brand and creator content to engage and convert. We create compelling virtual shops in Shopify, Woo Commerce and other platforms to make starting up and selling easy and streamlined. 

Integration is everything and content is king, especially for direct to consumer CPG brands looking to launch and scale. Our design and development experience reaches across categories, giving us the experience and expertise to truly deliver.

Our team of strategic and tactical CPG ecommerce agency experts, with more than 20 years of experience, will strategize and execute a program that makes the most sense for your brand and budget. Not all agencies are equal. Brandettes CPG ecommerce agency brings the experience and knowledge to drive real results- and we have some fun doing it too. Let our agency create the ultimate CPG ecommerce agency experience you’re looking for! 

Established brand ready to evolve?

E-commerce can feel overwhelming and like a logistical nightmare, but it doesn’t need to. Brandettes agency can help you navigate the D2C industry, every step of the way. Whether you’re looking to grow into a new channel or evolve business as usual, we can help you navigate towards the right platforms. Brandettes is the cpg ecommerce agency dedicated to making your brand profitably productive. 

Sales and marketing, especially in today’s crowded marketplace can be incredibly nuanced. A nutraceutical brand ready to delve into skincare? Beverage brand looking to grow into cold-chain? Building a site needs to take into account your business goals and go beyond just being pretty. We specialize in making the back end function just as effectively as the consumer-facing site.

Brandettes CPG ecommerce agency can help your CPG brand make sense of building an ecommerce platform and stay on to offer marketing support to effectively market your new virtual storefront. We consider your ultimate goals, how you function, and streamline a cross-channel program that works for you and your resources.

About Our CPG Ecommerce Agency Process

Research + Strategy

As a CPG ecommerce agency, Brandettes works to understand your goals and the competitive landscape to recommend a customized strategy and platform for your exact needs.

Platform Direction

We will align project goals and budget with a recommendation for platform. We work with Shopify, Woo Commerce / WordPress integration and others.


Existing site? We'll audit review your website for load time, SEO, brand experience and transactional ease, fine tuning and optimizing as needed to achieve your forward strategies.

Tactics + Metrics

Activation is key, but clearly established goals and conversion metrics are essential to any CPG ecommerce program. We'll help you set up a custom Analytics dashboard to help track and measure.

"We have been lucky enough to have Brandettes as our guidepost for all things marketing for several years. In that time Nikola has provided great direction and leadership, bringing new ideas followed up with effective execution. Nikola is a seasoned executive that has helped create a clear framework for CLICS brand identity. I highly recommend Brandettes for strategic and tactical marketing support."

- Charles Brown, CEO, CLICS Hair Color

What is eCommerce?

Ecommerce (electronic commerce) refers to any transactions made online, and in today’s market, it’s the term used to refer to brand-owned transactions. In fact, it’s become a nearly essential part of a brand’s cross channel revenue stream- and for good reason. However, the term is not solely limited to direct purchases made online. Ecommerce also includes online auctions, internet banking, online ticketing, and more. Essentially, if you can think of a transaction made online in exchange for money, it’s ecommerce. For most CPG beauty, food and wellness brands, it has everything to do with direct, margin-favorable sales.

Over the past decade, ecommerce has seen huge growth all over the world. In fact, by 2040, it is predicted that 95% of transactions will take place online. While you may wholeheartedly support that stat (or not), there’s no arguing that the channel is booming. That’s why Brandettes, as a CPG ecommerce agency, is dedicated to providing brands and companies the best ecommerce experience possible, from design to build. Whether you need help setting up your online shop or are looking to switch ecommerce platforms, we’re here to help your shop stand out and drive conversions through smart design, SEO and marketing activations.

Brandettes CPG ecommerce agency offers hands-on consulting services to help drive your brand towards its ultimate goal, this often includes site audits across Shopify and Woo Commerce platforms. An ecommerce website is a living and breathing thing that must continuously evolve to meet the needs of the consumer and be at parity with the competition. Similarly, brand voice, style, and definition of long-term success will transform too. Brandettes CPG ecommerce agency is here to accommodate any of these changes as they come along and work with you to define and realize those goals.

Whether your CPG products or services are ingredient-focused, centered on sustainability, or rooted in a specific niche like food or beauty, our agency crafts services to help establish your core consumer base and create programs that truly resonate. Our CPG ecommerce agency’s brand positioning and marketing services help set the state for your brand experience, and help develop an audience for your new products, upcoming drops, and exciting collaborations amongst other things. Our agency has a team of award-winning designers, developers and SEO experts are here to maximize your brand investment and optimize your site with best practices, strong site speed and engaging content.

How does Brandettes’ CPG ecommerce agency integrate social media and ecommerce?

Great question! Just as ecommerce has seen a dramatic growth in these past few years, so has the impact of social media on a CPG ecommerce agency’s work. Brandettes agency integrates social feeds and marketing campaigns seamlessly into the brand’s commerce platform. From Instagram home page feeds to Facebook, Tiktok or Pinterest integration, we’ll work together to strategize a cross channel strategy that’s easy to manage, plan for and execute. We’re also adept at managing and integrating performance marketing, affiliate and ad programs which most of our clients choose to activate. 

There are many ecommerce and social media integration opportunities out there. To learn how to increase traffic to your CPG brand-owned shop and receive help every step of the way, reach out to Brandettes CPG ecommerce agency today to schedule an intro call.

Our ecommerce and performance marketing services are just a few of the opportunities we offer to promote your product campaigns and create a distinct brand identity. We’re big fans of authentic storytelling to drive brand experience and audience engagement, encouraging longer term loyalty and conversion. 

We’re also an agency that assigns great value to trackable metrics. Our CPG ecommerce agency understands what your specific market demands and trends are, and can help “sherpa” a metrics program that works for your team. It’s just one of the reasons our CPG ecommerce agency stands out amongst the typical agency model.

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Can Brandettes help me with my performance marketing program?

Yes! Social media’s impact on ecommerce is continually growing, with more and more businesses using social media to market their products and reach a wider audience. We’ll create a performance media program to help drive sales back to your brand-owned ecommerce site. Retainer programs are available at all levels, with total transparency on agency and ad fees. 

While most CPG brands have not transitioned to selling goods completely on social media platforms, there are certainly some who have seen great success with this integration. Whether you’re the former or the latter, Brandettes CPG ecommerce agency can help design a performance marketing, ecommerce and social selling program that feels spot on for your brand.

We’ll help you design a standout program (including management of creative assets) and help perfect your content to match a platform’s algorithm and audience targeting to drive maximum ROAS. Instagram might be right for your audience, or perhaps TikTok. Understand your core consumer will help us prioritize the right platform for engagement (likes, comments) and sales. We’ll also help manage frequency, it’s an often overlooked part of ad management. In fact, too many promotional posts on Facebook can be a detriment to your marketing success. 

Although this may sound tricky, especially if you’re new to ecommerce and digital marketing, Brandettes agency’s team of experts is here to help. As a CPG ecommerce agency, we are fluent in the algorithms of each social media platform and know how to properly target the right demographic or lifestyle group for your brand. In today’s busy market, personalization is not only preferred but essential to your brand building. As your CPG ecommerce agency, Brandettes will strategize and design content to help establish a consistent voice and image directed towards your carefully sought-out customer. We’ll put your ideas into action with memorable and engaging content. Finally, we’ll refine the tone to actively address current trends and changes in the market to make sure your image is fresh and never outdated. Voice is just one of the key areas we cover as a part of our comprehensive CPG ecommerce agency marketing services.

How will Brandettes target my core audience?

Targeting effectively by demographics, lifestyle and geography can make all the difference in driving profitable sales. Brandettes CPG ecommerce agency audits, tracks and analyzes current opportunities for your product or service to understand which audiences respond best to your marketing messages. We also conduct considerable A/B testing with content designs to tell stories, solve problems or explore ingredients. We seek to understand more about who responds and who fails to respond. Our team of CPG ecommerce agency marketing specialists continually collects data to inform and sharpen our offerings to maximize your budget.

We’ll study trends and locate consumers who share core values with your message and utilize target audience identification profiling to support your products or services in an engaging and meaningful way. Often that means recommending an audience you may not have considered. This is most easily done through our keyword audit process. Connecting your brand to the right demographic is essential. We’ll ensure we fully understand your audience’s persona by outlining the challenges they face to better craft a marketing program that will resonate with them.

How does Brandetttes help create a unique selling proposition?

We understand that just like people, no two brands are alike (no matter how many similarities they may share)! Brandettes understand the importance of market differentiation and will actively use our ecommerce and digital marketing services to solidify the uniqueness of your brand or service offering.

Our personalized approach is designed to drive engagement among your consumers in any industry. By using CPG ecommerce agency marketing services to identify how your product solves a particular problem or answers a need differently than your competitors, Brandettes agency will assist in expanding your audience and maximize user acquisition.

Ready to hire your next CPG ecommerce agency?

We offer a complete range of ecommerce and performance marketing services to meet all of your CPG ecommerce agency needs. Schedule a 30-minute consultation to meet our team, review your goals and get started.

Brandettes is a CPG ecommerce agency with 20+ years of experience serving consumer packaged goods brands. Whether you’re looking to set up shop, or have years of experience in the ecommerce game, Brandettes agency is confident we can level up your sales and marketing. If you’re on the lookout for an ideal partner for making your CPG food, beauty, natural product or lifestyle brand stand out from the crowd, Team Brandettes is ready for you. Schedule time with our direct Calendly link today!